Singapore – South Korean skincare brand TIA’M has recently tapped AnyMind Group, an end-to-end commerce enablement firm, to leverage their suite of e-commerce and marketing offerings and act as their exclusive distributor in the Philippines.
Under the agreement, TIA’M will utilise its suite of services, which encompass AnyX for e-commerce management, AnyLogi for inventory and logistics management, and AnyChat for conversational commerce and customer engagement.
This list of services further includes AnyTag, which will be used for influencer marketing, along with in-market consultants and operations teams for cross-border expansion and importation.
Speaking about the partnership, Wonyoung Ryu, CEO at Fireworks Co., Ltd., said, “We are delighted to collaborate with AnyMind Group, a company with significant strengths in brand commerce and partner growth, as we venture into the highly promising beauty market in the Philippines.
“TIA’M continues to possess untapped potential in the domestic and overseas K-Beauty industry, with our niche in skincare products containing vitamin ingredients, and we have doubled our business every year. We sincerely appreciate AnyMind Group for recognising our strengths, and we are committed to providing our utmost support to establish TIA’M as a competitive brand in the beauty market in the Philippines,” Ryu added.
Ted Kim, country manager, Korea at AnyMind Group, further commented, “Our BPaaS model enables us to create incremental and agile value for TIA’M across their business process through the data-driven optimisation of e-commerce, international distribution, marketing, and more, ultimately creating a more borderless world for enterprises and consumers. The Philippines represents an unprecedented opportunity for TIA’M to tap on a growing domestic demand for quality skincare products, and we will continue to open up new avenues for TIA’M to grow.”
