Singapore’s digital government needs room for improvement on accessibility, site performance: report

by

Azunta Gaviola

-

2 days ago

Be part of the forefront of innovation and reshape the future of retail and e-commerce! Making its highly anticipated return, MARKETECH APAC and UpTech Media partners for the Retail & E-Commerce Innovation Marketing & Tech Summit Malaysia 2025, happening on 22 May 2025 at Sheraton Petaling Jaya and for the Retail &E-Commerce Innovation Marketing & Tech Summit: Philippines 2025 on 25 June 2025 at Shangri-La The Fort, Manila. Don’t miss out!

Singapore – While Singapore’s digital government is showing significant progress, the latest Adobe report found that the country still has to identify areas for improvement to achieve its Smart Nation 2.0 goals.

According to the report, the national index score saw only a small improvement compared to the previous year. Adobe also revealed that the present year’s results reflect continued excellence in customer experience and a focus on digital equity, with the two having 70.4 and 62.2 DGI scores, respectively. 

However, a decrease in the site performance score (53.8) dragged down the overall index score to 62.1.

Key findings also revealed that digital equity, measured by accessibility and readability, showed a significant 11% increase from the 2024 index. This secured the country’s second spot in APAC. 

Meanwhile, customer experience continues to be Singapore’s strongest metric, with users needing accessibility features rating higher than others. However, site performance saw an 8% decline, attributed to factors like domain quality and slow mobile loading speeds.

Singapore’s government agencies are at different levels of adopting personalisation, with CPFB taking the lead, followed by EDB and IRAS. Despite this, the nation’s e-government readability score turned out to be low, averaging just 48 out of 100.

Talking about the report, John Mackenney, Director, Digital Strategy Group APAC at Adobe, said, “Singapore’s Smart Nation 2.0 sets a bold vision for a trusted, inclusive, and future-ready digital government. While nearly all public services are now online and Singapore has done well in maintaining citizen satisfaction in customer experience, there remains room for improvement in digital equity and site performance. Achieving Singapore’s Smart Nation 2.0 will require continuous progress in accessibility, personalisation, and seamless digital experiences to meet ever-increasing citizen expectations.”

“At Adobe, we’re committed to enabling government agencies with the solutions they need to modernise digital experiences, efficiently deliver services, increase citizen engagement and build trust through personalisation. Aligned to this, Adobe’s Digital Government Index aims to provide a roadmap to help agencies build an effective digital government of the future, one that is designed for everyone but tailored to the individual,” he further said.

 

Happening in Singapore on 19-20 February 2025, the ‘What’s NEXT in Marketing: Singapore 2025’ event presents an exceptional opportunity for marketers and industry leaders to talk about the future of marketing and drive success in the Singaporean market! Register now to secure your slot!

The NEXT Awards 2025 has come, and we’re looking for the most innovative marketing campaigns from Indonesia, the Philippines, Malaysia, Singapore and Asia Pacific. Register your interest now and be the first to know when entries open!

Share

RECENT ARTICLES

GoDaddy’s new AI-powered experience solution to help SMEs establish digital presence
Around 893 million phishing attempts blocked in 2024 amidst rising cyber threats: report
Eats365, Adyen team up for enhanced payments solutions across F&B businesses
Enstack expands payment options with GGives, BillEase integration
Tenable elevates identity security capabilities with new Identity 360, Exposure Centre launch
Ellipse 3

RELATED ARTICLES

Smart Communications to offer real-time, personalised services with recent Adobe, Amdocs partnership_11zon (1)
Integration of artificial intelligence prompts brands lead to revamp team structures, capabilities for AI era report_11zon
UPTECH MEDIA_11zon
Ellipse 3

FEATURED ARTICLES

Levelling up beyond gameplay: How Coda innovates content monetisation with out-of-app strategies
1_Huawei unveils smart tech strategies for secure, transparent e-commerce future 
EW2025_(UT)Launch Article_Feature Image_11zon

Subscribe to UpTech Media Newsletter

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.