ServiceNow, Zoom to advance workflow automation with recently expanded partnership

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Azunta Gaviola

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2 weeks ago

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Singapore – ServiceNow, a software development firm, has recently unveiled the expansion of its partnership with IT services and consulting company Zoom. This strategic move will introduce a new era of intelligence, fostering more efficient collaboration and maximising productivity across the enterprise.  

Under the initiative, ServiceNow’s Now Assist and Zoom AI Companion will integrate in the first half of 2025, offering organisations advanced workflow automation for tasks and activities across Zoom and ServiceNow.

Bill McDermott, chairman and CEO at ServiceNow, said, “CEOs are transitioning from AI fascination to AI-led business strategies for exponential improvements in how their companies run.”

“ServiceNow and Zoom share a goal to supercharge teamwork. Our new integration goes from conversation to immediate action, saving time and freeing up resources so employees can focus on the work that matters most,” added McDermott. 

Eric S. Yuan, founder and CEO at Zoom, also said, “Through our enhanced collaboration with ServiceNow, we continue to deliver seamless interactions across both platforms with GenAI capabilities and embedded user interfaces.”

“Integrating Zoom AI Companion with ServiceNow takes productivity to the next level, empowering customers to move seamlessly from meetings to productivity, reducing admin time, and streamlining workflows,” he further explained.

Furthermore, the extended initiative offers two generative AI tools, one of which is an intuitive experience to supercharge efficiency. In this solution, GenAI creates seamless information flow between the places where teams collaborate. 

For instance, the firms cited when a team starts a virtual meeting where they discuss and collaborate on multiple aspects of a project. This integration enables the Zoom AI companion to summarise and transcribe the team’s discussion, with permission, and turn action items into tasks connected to ServiceNow workflows. 

Following the meeting, the AI companion will work with Now Assist for Strategic Portfolio Management (SPM), ServiceNow’s GenAI-enabled solution, to trigger the proper workflows, helping teams with next steps like automatically creating tickets and assigning them to team members.  

Email notifications will then be sent to attendees with insights from the meeting along with an auto-generated summary of post-meeting deliverables. 

According to the two, the recent announcement strengthens the ServiceNow-Zoom collaboration and integrations, allowing them to take unstructured conversations into structured data seamlessly integrated with intelligent workflows.

 

Happening in Singapore on 19-20 February 2025, the ‘What’s NEXT in Marketing: Singapore 2025’ event presents an exceptional opportunity for marketers and industry leaders to talk about the future of marketing and drive success in the Singaporean market! Register now to secure your slot!
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Video Title Here: The Indonesian on-ground activation status

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Video Title Here: The Indonesian on-ground activation status

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