SAP appoints Peter Moore as head of partner ecosystem in APAC

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Teddy Cambosa

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5 months ago

Peter Moore SAP

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Singapore – SAP has announced the appointment of Peter Moore as head of partner ecosystem for SAP Asia-Pacific (APAC), effective immediately. Moore takes over from Utkarsh Maheshwari, who held the position since 2021 before transitioning to the role of senior vice president and head of global partner sales and services at SAP, earlier this year.

In his new role, Moore will be responsible for leading and expanding SAP’s vibrant partner ecosystem across the APAC region. His remit includes driving partner recruitment, enablement, and co-innovation to deliver exceptional value to customers. 

He will also focus on strengthening strategic alliances, fostering collaboration, and empowering partners to deliver transformative digital solutions leveraging SAP’s industry-leading technologies.

Moore brings over twenty years of experience in the technology industry, with a deep understanding of the Asian market. Since joining SAP twelve years ago, he has served in multiple leadership roles and is an active executive sponsor for many strategic SAP customers and ecosystem partners. By prioritising customer success, he has helped drive innovation and thought leadership in many industries across Asia Pacific, Japan and Europe. 

Speaking on his appointment, Moore said, “I am thrilled to take on this new role to lead the partner ecosystem in Asia Pacific. The opportunity to work with such a dynamic and innovative partner network is incredibly exciting. I look forward to collaborating closely with our partners to help businesses across the region achieve their digital transformation goals and realise the full potential of SAP’s solutions.”

Meanwhile, Simon Davies, regional president at SAP APAC, commented, “The partner ecosystem is crucial to SAP’s success in Asia Pacific, especially as we experience rapid cloud adoption and increasing demand for specialised industry solutions. Peter brings a wealth of experience and a proven track record in building and managing successful partner programs. We are confident that his leadership will further elevate the value we deliver to customers through our partners and drive continued growth across the region.”

Celebrate the creativity and brilliance of advertising at the Advertising Awards Asia Pacific 2026! Happening this March in Singapore, we’ll be honouring the region’s most trailblazing advertising campaigns and visionary leaders— submit your entries today!
The NEXT Awards 2025 is here, and we’re seeking the most innovative marketing campaigns from Indonesiathe Philippines, Malaysia, Singapore and Asia Pacific. Submit your entry today and showcase your best work!
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Video Title Here: The Indonesian on-ground activation status

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