Hong Kong – Payment Asia, ShipAny and EasyStore have signed a partnership agreement aimed at connecting e-commerce operations, payment services and logistics fulfilment for small and medium-sized enterprises (SMEs).
The three companies said the collaboration will bring together their respective services across online store management, payments, order processing and local and international delivery. The partnership is intended to support merchants in Hong Kong and other Asian markets as they expand their e-commerce operations, including cross-border sales.
SMEs often manage sales, payments and delivery through separate systems and service providers. Under the agreement, the three companies will work towards integrating these processes to reduce operational complexity for merchants.
EasyStore provides tools for online and physical retail operations, including multichannel selling, cross-border commerce, online stores, order fulfilment and payment gateways. ShipAny operates a logistics platform covering delivery, shipping-rate comparison, logistics automation and warehouse fulfilment, while Payment Asia provides payment services.
As part of the partnership, EasyStore is offering eligible new Hong Kong merchants a first-year discount on store opening and an extended free trial. Merchants subscribing to its Ecommerce Standard Annual Plan will receive an additional three months of service, while those on the Retail OMO 2-Year Plan will receive an additional six months.
Payment Asia will offer a 0.2% transaction fee reduction on the excess portion for merchants with monthly transaction volumes of at least HK$50,000, for six months. New merchants applying for automatic settlement will have a lower threshold and will be exempt from account-opening and annual fees.
ShipAny will provide registered merchants with a HK$200 logistics coupon for new accounts, according to the companies.
“SMEs should not lose e-commerce opportunities because of fragmented systems and complicated workflows,” said Tanya Yeung, Hong Kong Director of Payment Asia.
“Our shared objective with ShipAny and EasyStore is to make it easier for merchants to connect selling, payment collection and delivery, so that they can devote more time to their products, customers and market development,” Yeung continued.
“Logistics efficiency and visibility are important parts of the online retail experience. Through this collaboration, we aim to bring logistics options, fulfilment operations and order flows together more seamlessly for SMEs serving local consumers and cross-border buyers,” said Taurus Cheung, Founder of ShipAny.
“Merchants need connected business tools, not more isolated systems. By combining EasyStore’s multichannel commerce capabilities with Payment Asia’s payment solutions and ShipAny’s local and international logistics services, the three companies connect key stages from selling and payment to fulfilment,” said Alan Kok, Founder of EasyStore.
“This collaboration will help merchants streamline operations, deliver a more consistent customer experience and expand into international markets with greater confidence,” Kok continued.
The companies said they will continue work on service integration, merchant support and go-to-market arrangements based on their respective product roadmaps, service terms and compliance requirements.
Further details on specific features, markets, pricing and launch timing will be announced separately by the companies or included in their official product documentation.

