OCBC Indonesia to offer personalised recommendations, real-time intelligence through Cloudera’s gen AI solutions

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Azunta Gaviola

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3 months ago

Get ready to explore the future of marketing and elevate your business! The ‘What’s NEXT in Marketing 2024-2025’ series is heading to Indonesia, Malaysia, the Philippines, and Singapore. Don’t miss out!

Indonesia – Banking firm OCBC Indonesia has recently announced its plans to incorporate generative AI and advanced data management systems through a collaborative endeavour with data company Cloudera. This initiative intends to offer personalised recommendations and real-time intelligence, thereby enhancing banking experiences for their customers.

In this initiative, the bank seeks to integrate Cloudera’s artificial intelligence solutions on a broader scale as well as drive customer innovation and regulatory reporting. More specifically, leveraging Cloudera’s hybrid platform and machine learning solutions for personalised data sets.

Furthermore, the bank’s in-house data science team required a hybrid strategy for data, analytics, and AI that would integrate with the data lake.

This approach will enable data scientists and business users to collaborate with various integrated applications, facilitating the delivery of transformer-based AI models, real-time intelligence, and personalised recommendations to customers.

Komang Artha Yasa, chief technology officer at OCBC Indonesia, said, “OCBC Indonesia believes that adopting technology will add value to the customer experience as a strategic objective. Implementing modern data technology and launching generative AI projects is one of the milestones for the bank to stay ahead and become forefront in the industry. The bank firmly believes that technology and customer experience are inseparable in providing solutions to consumer needs.”

Sherlie Karnidta, country manager at Cloudera Indonesia, also said, “Enterprises are eager to leverage their massive loads of data for generative AI to build custom applications and productivity tools for their customers. We are thrilled to be working with OCBC Indonesia to help them build an extensible platform that allows them to easily and flexibly build applications and leverage tools and frameworks to drive business transformation.”

In the future, the bank plans to expand AI/ML accessibility across its systems and user base.

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Get ready to explore the future of marketing and elevate your business! The ‘What’s NEXT in Marketing 2024-2025’ series is heading to Indonesia, Malaysia, the Philippines, Singapore, and Hong Kong. Don’t miss out!
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Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.