New MICCI initiative to foster collaboration, address Malaysia’s e-commerce challenges, sustainable development

by

Azunta Gaviola

-

1 month ago

Be part of the forefront of innovation and reshape the future of retail and e-commerce! Making its highly anticipated return, MARKETECH APAC and UpTech Media partners for the Retail & E-Commerce Innovation Marketing & Tech Summit Malaysia 2025, happening on 22 May 2025 at Sheraton Petaling Jaya. Don’t miss out!

Kuala Lumpur, Malaysia – In an effort to enhance the country’s digital economy, the Malaysian International Chamber of Commerce and Industry (MICCI) has recently introduced its e-commerce chapter to foster collaboration among industry stakeholders.

For this initiative, Hafidzi Razali, e-commerce chapter spokesperson at MICCI, stated it is intended to encourage cooperation between e-commerce businesses to resolve common challenges and drive sustainable development of the country’s digital sector. 

In a recent press conference, Razali further elaborated the intention of the program, stating, “Known as the E-Commerce Chapter, the platform brings together major industry players, including Shopee, Lazada, Carousell, and Mudah.my, as its founding members.”

“The chapter is open to all e-commerce companies operating in Malaysia, aiming to create a collaborative ecosystem that supports the industry’s development,” he added.

He also explained that said move is designed to provide a unified platform for dialogue, knowledge sharing, and advocacy on matters that affect the e-commerce sector.

Building this perspective, he shared that the chapter will support businesses in addressing industry challenges such as delivery inefficiencies and policy constraints, underscoring the importance of aligning industry growth with consumer interests.

“Companies will use the platform to discuss challenges such as delivery inefficiencies and policy constraints, with the aim of collectively addressing them alongside government stakeholders,” Razali said.

“By creating a space for dialogue between companies and policymakers, the chapter aims to avoid gaps that could hinder growth and to ensure that the industry evolves in tandem with global best practices,” he further highlighted.

Meanwhile, Muhamad Hanif Asa’ari, distributive trade and services industry director secretariat at the Domestic Trade and Cost of Living Ministry, emphasised the necessity to update regulatory frameworks to support the country’s e-commerce landscape. 

More specifically, he said,The domestic and global e-commerce landscapes have evolved significantly since these laws were introduced. For example, the Electronic Commerce Act, which was enacted in 2006, is nearly two decades old and needs to be revised to reflect today’s digital realities.”

“In the first quarter of 2024 alone, over 12,000 complaints were recorded, highlighting the urgent need for stronger consumer protection and improved dispute resolution mechanisms. The chapter will play a crucial role in shaping policies that address these issues.”

“Ultimately, this platform is about ensuring that Malaysia’s e-commerce sector grows sustainably, remains globally competitive, and delivers value to all stakeholders,” Hanif concluded.

According to Hanif, the new program aims to create a platform for effective collaboration, ensuring regulators and businesses align with evolving technologies and build consumer confidence.

 

Happening in Singapore on 19-20 February 2025, the ‘What’s NEXT in Marketing: Singapore 2025’ event presents an exceptional opportunity for marketers and industry leaders to talk about the future of marketing and drive success in the Singaporean market! Register now to secure your slot!
Discover the latest trends in business communication from over 473 billion interactions in Infobip‘s ‘Conversational experience trends 2024‘ report. Mobile messaging, chat apps, and social media lead in customer engagement. Download here for FREE!

 

Share

RECENT ARTICLES

Databricks enters Indonesian market, bolstering ASEAN presence
Salesforce set to launch operations in the PH
CP AXTRA signs MoU with Tencent Cloud to enhance customer experience, operational capabilities
audax to lead Maybank Islamic’s digital transformation with AWS-powered banking solutions
Around 67% of Singapore businesses aim to prioritise AI investments for 2025: report
Ellipse 3

RELATED ARTICLES

Databricks enters Indonesian market, bolstering ASEAN presence_11zon
Salesforce set to launch operations in the PH (2)_11zon
CP AXTRA signs MoU with Tencent Cloud to enhance customer experience, operational capabilities_11zon
Ellipse 3

FEATURED ARTICLES

1_Huawei unveils smart tech strategies for secure, transparent e-commerce future 
1_Beyond the cart Shoppertainment execs on harnessing the potential of live commerce for unmatched customer experience_11zon
EW2025_(UT)Launch Article_Feature Image_11zon

Subscribe to UpTech Media Newsletter

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.