NetDragon announces US$20m investment to AR startup Rokid, to target metaverse opportunities

by

Teddy Cambosa

-

1 year ago

Be part of the forefront of innovation and reshape the future of retail and e-commerce! Making its highly anticipated return, MARKETECH APAC and UpTech Media partners for the Retail & E-Commerce Innovation Marketing & Tech Summit Malaysia 2025, happening on 22 May 2025 at Sheraton Petaling Jaya and for the Retail &E-Commerce Innovation Marketing & Tech Summit: Philippines 2025 on 25 June 2025 at Shangri-La The Fort, Manila. Don’t miss out!

Hong Kong – As the primary investor in Rokid’s recent equity fundraising round, NetDragon has successfully concluded a strategic investment of US$20m. Simultaneously, the two entities have entered into a 5-year strategic partnership agreement, aiming to explore metaverse opportunities worldwide through the utilization of Rokid’s augmented reality (AR) technologies.

NetDragon specializes in expanding various internet and mobile platforms within the gaming and education sectors. The company’s global recognition for its achievements in education positions it as an expert in utilizing technology to enhance learning experiences.

Similarly, Rokid, renowned as a global leader in AR technologies, holds a distinctive position to provide comprehensive technology solutions encompassing hardware, software, and operating systems. This collaboration and investment will expedite the development of next-generation interactive user experiences, serving as the foundation for the emerging metaverse of the future.

Rokid currently enjoys support from prominent investors and industry players, including IDG, Walden, Fosun, Haitong, Temasek, and others.

Dr. Simon Leung, group vice chairman and executive director at NetDragon said, “We are excited with our investment in Rokid as we believe AR will be one of the core technologies to enable the metaverse in the years to come. We see AR becoming a key channel for users to interact in the metaverse, and will significantly broaden the number and variety of uses cases, especially in education and gaming.”

He added, “Our partnership with Rokid will open up opportunities for us to design products with a new level of user experience with the application of AR technologies, and at the same time accelerate our go-to-market for our AR-enabled product offerings.” 

Meanwhile, Misa Zhu, founder and CEO at Rokid, commented, “We are happy to have NetDragon onboard as not just our investor but also our close strategic partner going forward. As a leading unicorn in the rapidly growing AR industry, Rokid is a product-oriented platform company focusing on human-computer interaction technology with a strong track record in multiple industrial and consumer applications.”

He added, “We look forward to working with NetDragon to expand our opportunities by leveraging their knowledge and know-how in education and gaming, as well as their global sales network. We believe that the combination of NetDragon and Rokid will bring new momentum in product development and breakthrough innovation to the industry.”

 

Happening in Singapore on 19-20 February 2025, the ‘What’s NEXT in Marketing: Singapore 2025’ event presents an exceptional opportunity for marketers and industry leaders to talk about the future of marketing and drive success in the Singaporean market! Register now to secure your slot!

The NEXT Awards 2025 has come, and we’re looking for the most innovative marketing campaigns from Indonesia, the Philippines, Malaysia, Singapore and Asia Pacific. Register your interest now and be the first to know when entries open!

Share

RECENT ARTICLES

Genesys, Mitel collaborate to bring advanced AI-driven solutions to support enterprises navigate compliance, enhance CX
Government, development sectors see major decline in cyber incidents in 2024: report
Purpose-driven innovation: Anchanto’s Bely Villacruz on how tech innovators navigate the e-commerce landscape 
BT launches AI-ready ‘Global Fabric’ across Equinix data centres for enhanced cloud connectivity
GoDaddy’s new AI-powered experience solution to help SMEs establish digital presence
Ellipse 3

RELATED ARTICLES

1_Genesys, Mitel collaborate to bring advanced AI-driven solutions to support enterprises navigate compliance, enhance CX_11zon
Government, development sectors see major decline in cyber incidents in 2024 report_11zon
3_Purpose-driven innovation Anchanto’s Bely Villacruz on how tech innovators navigate the e-commerce landscape 
Ellipse 3

FEATURED ARTICLES

1_Genesys, Mitel collaborate to bring advanced AI-driven solutions to support enterprises navigate compliance, enhance CX_11zon
Government, development sectors see major decline in cyber incidents in 2024 report_11zon
3_Purpose-driven innovation Anchanto’s Bely Villacruz on how tech innovators navigate the e-commerce landscape 

Subscribe to UpTech Media Newsletter

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.