Malaysia’s Tekun Nasional to launch first live studio hub for MSMEs with recent TikTok partnership 

by

Azunta Gaviola

-

8 months ago

Malaysia – Tekun Nasional, a Malaysian agency under the Ministry of Entrepreneur Development, has recently announced its strategic collaboration with Tiktok Shop to jointly introduce a live studio hub. This initiative will be the first of 12 such studios to be set up nationwide.

In a recent statement, Minister of Entrepreneur Development and Cooperatives Datuk Ewon Benedick shared that said partnership is aimed at strengthening micro, small, and medium enterprises (MSMEs) by equipping them with digital marketing tools, financial support, and training to thrive in the online marketplace. 

It also aims to support thousands of local entrepreneurs by helping them adopt live-streaming sales as a key business strategy.

At a recently held launch, Datuk Ewon Benedick said, “This TikTok Shop LIVE Hub will act as a catalyst for digital business growth, creating more opportunities for (entrepreneurs) while fostering innovation among local content creators.” 

Nur Azre Abdul Aziz, director at TikTok Shop Malaysia, also stated, “Our investment of nearly RM3mil in developing and operating these hubs underscores TikTok Shop’s commitment to building an inclusive digital ecosystem that positively impacts the economy.”

Aziz also noted LIVE Hubs would be rolled out to more states, further bolstering support for MSMEs as they work to strengthen customer relationships and foster lasting business growth through “shoppertainment.”

The initiative plans to establish 12 studios across six states and territories: Sabah, Sarawak, Penang, Johor, Kelantan, and Kuala Lumpur.

Presently, local traders in Sabah have already received training in digital marketing, inventory management, and live-streaming sales strategies.

Celebrate the creativity and brilliance of advertising at the Advertising Awards Asia Pacific 2026! Happening on March 2026, we’ll be honouring the region’s most trailblazing advertising campaigns and visionary leaders— submit your entries today!
The NEXT Awards 2025 is here, and we’re seeking the most innovative marketing campaigns from Indonesiathe Philippines, Malaysia, Singapore and Asia Pacific. Submit your entry today and showcase your best work!
Share

RECENT ARTICLES

CP Group, True, True IDC, and Microsoft to advance Thailand’s AI and cloud capabilities
Choco Up launches AI credit assessment engine to boost SME funding across Asia
Thai Airways taps IBS Software to modernise 'Royal Orchid' loyalty programme
SentinelOne’s Kris Day highlights agentic AI capabilities in building cyber resilience across APJ region
Sovereign AI set to boost Indonesia's GDP up to USD$140b, producing digital economy growth
Ellipse 3

RELATED ARTICLES

Alibaba Cloud’s AI driven enhancements propel industry transformations within Asia
Tiktok_UpTech_11zon
UPTECH MEDIA 2
Ellipse 3

FEATURED ARTICLES

Levelling up beyond gameplay: How Coda innovates content monetisation with out-of-app strategies
1_Huawei unveils smart tech strategies for secure, transparent e-commerce future 
EW2025_(UT)Launch Article_Feature Image_11zon

Subscribe to UpTech Media Newsletter

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.