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LandBank to drive customer convenience, financial service accessibility with recent digitalisation efforts

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Azunta Gaviola

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2 months ago

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Manila, Philippines – As part of its efforts to elevate customer convenience and accessibility to financial services, the LandBank of the Philippines has recently announced that it is prioritising the adoption of new technologies across the bank’s operations. 

This strategic move aligns with the bank’s commitment to streamline operations and ensure seamless service delivery across all touchpoints.  

For this initiative, the company will focus on minimising over-the-counter transactions this year at its branches by encouraging customers to utilise its digital banking channels. This includes the LandBank mobile banking app, the iAccess online retail banking channel, and Link.BizPortal, a web-based payment channel for retail clients. 

It also aims to enlist more government agencies, local government units (LGUs), private merchants, and other eligible institutions as billers in its digital channels, facilitating increased direct online payments by customers. 

As part of the initiative, selected branches nationwide will introduce an automated queuing management system with a teller interface to further reduce processing time for over-the-counter transactions. The next phase of this initiative will enable customers to schedule appointments through an online pre-booking facility before visiting the branch.

Additionally, it plans to bolster its marketing endeavours to promote broader adoption of digitalisation among institutional clients. Among the digital solutions offered are the eMDS internet facility for national government partners, the LBCS electronic bulk disbursement facility, and the weAccess corporate internet banking platform.

Landbank will further introduce innovative online lending platforms for its loan applicants, including LGUs and micro, small, and medium enterprises (MSMEs). These platforms will enable borrowers to apply for loans anytime, anywhere, streamlining the loan process.

Meanwhile, interested customers can already open a Landbank account without visiting a branch through the new straight-through account opening feature of the Landbank mobile banking app starting in April this year. This will grant customers instant access to the bank’s digital services, including fund transfers, bill payments, e-commerce transactions, and cardless withdrawals.

Commenting on the endeavour, Lynette V. Ortiz, president and CEO at Landbank, said, “We are heavily investing in enhancing our digital infrastructure to ensure seamless service delivery across our online banking channels and traditional touchpoints. Our priority remains steadfast in delivering solutions and exceptional service to our valued customers.”

“Ensuring data security and privacy is likewise a top priority for us at Landbank. We are implementing multi-layered security controls in our systems to provide safe and frictionless solutions for our customers,” added Ortiz.

With the ongoing shift to digital setup, the bank remains committed to educating their clients on cybersecurity practices by regularly sharing security and anti-fraud tips on its social media channels.

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