Singapore – Qualtrics, an experience management category firm, has recently announced its latest partnership with food and beverage retail company Jollibee Group.
This multi-year deal is aimed at enhancing the latter’s customer experience that drives growth for brands such as Jollibee, The Coffee Bean and Tea Leaf, and Smashburger.
Said move will further enable the company to work on integrating feedback from physical and digital channels, along with supporting customer-facing teams.
“The multi-year agreement underscores our commitment to delivering exceptional experiences for our global store network,” stated Marcos Cadena, global chief technology officer at the Jollibee Group.
“By leveraging Qualtrics, we can consolidate customer feedback from in-store and digital touchpoints, accelerate case resolution, and provide actionable insights for our customer-facing teams,” he further said.
Building on this matter, Jacqueline Fuentes, head of global customer experience at the Jollibee Group, further shared, “Qualtrics enables us at the Jollibee Group to better understand our diverse customer base, helping ensure that we meet their evolving needs and expectations.”
“Qualtrics provides the capabilities and insights we need to continuously enhance our customer experiences and build stronger connections with the millions of customers we serve worldwide,” she added.
Meanwhile, Brad Anderson, president of product, UX, and engineering at Qualtrics, said, “Companies that win and succeed in today’s fast-moving markets prioritise delivering great experiences their customers love.”
“Thousands of organisations across the globe, including the Jollibee Group, are using Qualtrics to improve their customer experience by capturing feedback from multiple channels to deeply understand the needs and expectations of their customers and take fast, targeted, and proactive action when and where it matters most,” concluded Anderson.
