Taipei, Taiwan – iKala, an AI transformation solutions provider, has recently announced the expansion of its digital marketing influencer platform KOL radar, aiming to expand influencer marketing services and empower brands, media, advertising, and PR firms in the region.
Through this initiative, the company is set to embark on an extensive language model that will facilitate the rapid amplification and understanding of social media data within KOL Radar. This includes platforms like Facebook, YouTube, Instagram, TikTok, and Twitter across Southeast Asia and various linguistic regions.
Users can now conduct influencer marketing through pre-evaluation, post-evaluation, and prediction with deep AI technologies and optimise influencer marketing through covering discovery, matching, campaign management, reporting, and remarketing in one place.
It also encompasses influencer profiles in Southeast Asia as well as the establishment of strategic partnerships with regional collaborators. In particular, future initiatives include the incorporation of Indonesian and Philippine influencer profiles, which aids brand owners in capitalising on influencer marketing opportunities in the region.
Said effort also seeks to assist brand owners in customer acquisition through comprehensive influencer marketing, showcasing iKala’s commitment to strengthening its alliances and advancing service momentum.
Talking about this project, Sega Cheng, co-founder and CEO at iKala, shared, “We have seen tremendous potential in combining generative AI and predictive AI in KOL Radar. Coupled with the vibrant demand for influencer marketing in the Southeast Asian region, KOL Radar is becoming the largest AI influencer search and analytics platform.
“Now, with the strong regional partnerships, we are even more capable of assisting brands in Southeast Asia in accelerating customer acquisition in the creator-driven marketing landscape,” he concluded.
iKala has swiftly developed KOL Radar’s influencer database in response to the strong growth momentum and demand in the Southeast Asian influencer marketing market. Its SaaS platform, specifically, has already provided brands with fast access to 2 million influencer profiles from Taiwan, Japan, Singapore, Malaysia, Thailand, Vietnam, and Hong Kong.
