Singapore — Hong Leong Finance (HLF) has launched HLF Digital, a mobile application designed to provide customers with greater convenience and security in managing their finances.
The application supports HLF’s integrated omnichannel approach, combining round-the-clock digital access with in-branch services and support from relationship managers.
Through an intuitive and user-friendly interface, customers can carry out a wide range of financial activities, including account opening, fixed deposit placements, fund transfers and updates to personal particulars.
Ang Tang Chor, president of HLF, shared how the launch of HLF Digital marks a significant milestone for the company’s transformation journey.
“The app is a strategic enabler that reinforces our long-term vision to be a customer-centric financial institution. It reflects our commitment to making financial services more accessible and efficient,” Ang Tang explained.
“Combining technology with our personalised service reshapes how customers engage with us while building a foundation for sustainable business growth and innovation.”
Since its pilot in August 2024, the app has attracted over 14,000 sign-ups, with more than S$1 billion transacted digitally. This includes upwards of S$600 million in fixed deposits placed through the platform, highlighting strong uptake among users.
To safeguard users, HLF Digital incorporates advanced encryption technology and multi-factor authentication, ensuring financial transactions are conducted within a secure digital environment.
Several users who participated in the app’s pilot program have shared their experiences and mentioned how the app’s UI is easy to navigate for all ages, and the security, alongside the convenience, make HLF Digital a daily finance companion.
By offering a balance of digital convenience and in-person service, the app reflects HLF’s ongoing focus on accessibility, efficiency and customer engagement in Singapore’s financial sector.
