HEYTEA taps Adyen to streamline transactions across physical, digital stores

by

Azunta Gaviola

-

7 months ago

The ‘What’s NEXT in Marketing 2025’ series is making waves in Singapore, the Philippines, Hong Kong, Indonesia, and Malaysia. Join us in shaping the future of marketing!

Singapore – Adyen, a financial technology services platform, has recently teamed up with China’s tea drink chain HEYTEA to streamline payment processing across the latter’s physical stores and online platforms.

In its latest initiative, HEYTEA will integrate Adyen’s unified commerce technology and global acquiring solutions. This partnership will enable its plans for global expansion, introducing the company’s signature creative brews to markets in the U.S., U.K., Singapore, and Australia.

Said integration will further allow HEYTEA to maximise the advantages of its global acquiring network, facilitating faster transactions through local payment methods such as WeChat Pay.

“Adyen’s technology allows us to seamlessly deliver on our mission to deliver a modern tea experience to customers globally. Adyen’s fast processing and support of a wide range of local payment methods allow us to focus on delighting customers without worrying about payment complexities,” an official spokesperson from HEYTEA commented.

Meanwhile, Warren Hayashi, president of Asia-Pacific at Adyen, remarked, “Adyen is proud to partner with HEYTEA as it brings its iconic ‘new-style tea’ to customers around the globe.”

“Expanding into new markets presents both opportunities and challenges, and we’re proud that HEYTEA has trusted Adyen to power its global growth,” Hayashi added.

Celebrate the creativity and brilliance of advertising at the Advertising Awards Asia Pacific 2026! Happening this March in Singapore, we’ll be honouring the region’s most trailblazing advertising campaigns and visionary leaders— submit your entries today!
The NEXT Awards 2025 is here, and we’re seeking the most innovative marketing campaigns from Indonesiathe Philippines, Malaysia, Singapore and Asia Pacific. Submit your entry today and showcase your best work!
Share

RECENT ARTICLES

NTT DATA, AWS collaborate on AI-powered contact centre solutions
Temus strengthens Singapore AI capabilities through key partnerships, appointments
SailPoint introduces adaptive identity security platform as next generation of cybersecurity resilience
ServiceNow launches “AI Experience” to transform global enterprise workflows
Western Union launches new mobile app enhancing remittance services in the Philippines
Ellipse 3

RELATED ARTICLES

Eats365, Adyen team up for enhanced payments solutions across F&B businesses_11zon
Adyen, BMW Group expanded partnership to create personalised payment solutions, address customer engagement_11zon
1Cotti Coffee to expand its global footprint with Adyen’s payment solutions
Ellipse 3

FEATURED ARTICLES

1_UpTech Media, MARKETECH APAC to feature critical industry conversations at recently expanded ‘Retail and E-Commerce Innovation Summit’
EW2025_(UT)Launch Article_Feature Image_11zon
Anchanto to improve Vietnam’s tech-powered shopping experience with recent Viettel Store collaboration

Subscribe to UpTech Media Newsletter

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.