Singapore – Travel arrangement agency HappyEasyGo has recently announced that it has partnered with financial services firm Primer to empower the company’s expansion in Southeast Asia.
The new collaboration leverages Primer’s innovative infrastructure, allowing HappyEasyGo to connect with multiple payment processors, control transaction costs, and improve payment performance.
This extends to Primer’s extensive payment optimisation capabilities, including flexible routing of traffic across various processors, retrying failed payments using fallbacks, and unlocking unique insights with Primer’s unified payment analytics suite.
Boris Zha, founder and CEO at HappyEasyGo, said, “We have ambitious plans for rapid regional expansion, and Primer’s payment infrastructure is the key to making it possible. With Primer, we can seamlessly add new payment services and methods for each local market without the need for direct integration, ensuring a smooth and efficient rollout.”
“As we expand into Southeast Asia, efficient and localised payment solutions are critical for customer satisfaction and business growth. Partnering with Primer allows us to optimise our payment processes, potentially leading to significant cost savings and opening doors to new revenue streams through increased regional adoption,” explained Zha.
Kailash Madan, head of global sales at Primer, also stated, “Travel thrives on seamless payments, and that’s where Primer comes in. Our partnership with HappyEasyGo highlights the critical role of a flexible payment solution for global expansion. We’re thrilled to be their partner, empowering them to navigate new markets with agility and efficiency.”
Initially, the company will focus on expanding its operations in Singapore and Malaysia, with future plans to venture to Thailand and Indonesia. It also envisions expanding into Europe and the US with the support of Primer.
