Genesys names Albert Nel as new SVP, regional sales leader for APAC

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Azunta Gaviola

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12 months ago

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Singapore – Genesys, a global cloud company, has announced that it has recently appointed Albert Nel as the new senior vice president and regional sales leader for the Asia Pacific (APAC) region. 

In this new role, Nel is set to lead the company’s APAC operations, including its go-to-market strategies, customer relationships, and sales team.

He brings with him more than two decades of experience in global technology, with competitive and complex environments expertise in particular. Nel also boasts comprehensive technology industry knowledge and a proven track record of driving growth through strategic leadership, sales execution, and team enablement with a customer-focused approach. 

Leveraging his expertise in B2B sales for public and private sector enterprises in APAC, Japan, the U.S., and Africa, Nel will further help accelerate the company’s continued expansion on both a regional and global scale. 

Before joining the company, Nel also became the senior vice president and general manager for Asia Pacific and Japan of Contentsquare. This role enabled him to scale the business as well as expand into new markets and foster growth in both team size and revenue. 

Nel has also held senior sales leadership roles at global technology brands including OpenText, Dell EMC, and Sybase.

Larry Shurtz, chief sales officer at Genesys, commented, “Organisations in the APAC region are increasingly adopting AI-powered, cloud-based solutions to elevate customer interactions and achieve sustainable business success.”

“With a proven track record in the technology sector and extensive experience leading in high-growth environments, Albert’s deep understanding of the region will be instrumental in ensuring our customers remain at the heart of everything we do,” added Shurtz.

Meanwhile, Nel stated, “As businesses strive to optimise operations and enhance brand loyalty through personalised customer experiences using AI and automation, Genesys is uniquely positioned to power this transformation and provide a competitive advantage.”

“With best-in-class customer and employee experience solutions, Genesys fuels engagement, efficiency, and long-term growth for businesses of all sizes, types, and geographies. This is an exceptional time to join Genesys as we collaborate with customers and partners to accelerate their journey in AI-powered experience orchestration and deliver empathetic customer engagements,” he further explained.

Celebrate the creativity and brilliance of advertising at the Advertising Awards Asia Pacific 2026! Happening this March in Singapore, we’ll be honouring the region’s most trailblazing advertising campaigns and visionary leaders— submit your entries today!
The NEXT Awards 2025 is here, and we’re seeking the most innovative marketing campaigns from Indonesiathe Philippines, Malaysia, Singapore and Asia Pacific. Submit your entry today and showcase your best work!
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Video Title Here: The Indonesian on-ground activation status

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