Flipkart Commerce Cloud to expand digital commerce reach, solutions following recent collaboration with Persistent Systems

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Azunta Gaviola

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2 months ago

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Bengaluru, India – Flipkart Commerce Cloud, a homegrown e-commerce marketplace in India, has recently announced a strategic collaboration with AI-led digital transformation company Persistent Systems. 

This partnership positions the latter as a key global system integrator, facilitating FCC’s expansion to a global customer base and ensuring seamless integration of its advanced digital commerce solutions.

Said collaborative effort will bring together Flipkart’s extensive industry knowledge and experience in e-commerce, retail media, and data-driven pricing alongside Persistent’s digital engineering capabilities and deep consumer tech expertise. 

Given FCC’s solutions enable businesses to leverage advanced, scalable cloud services tailored for the dynamic e-commerce landscape, this collaboration will harness the power of AI to develop intelligent, data-driven tools that optimise outcomes and provide deep business insights.

Padmanabhan Venkatesan, senior vice president and general manager of consumer tech at Persistent, said, “We’re excited to work with Flipkart Commerce Cloud to bring next-generation e-commerce capabilities to global retailers. Together, we can help businesses achieve seamless digital transformation, drawing on Persistent’s strengths in integration and FCC’s advanced commerce technology to deliver exceptional results for clients worldwide. 

“This collaboration reflects our commitment to combining technology with deep industry expertise to reimagine the future of innovative, efficient, and secure e-commerce solutions,” added Venkatesan.

Praveen SNSS, senior director at Flipkart Commerce Cloud, also shared, “This collaboration with Persistent underscores our commitment to expand FCC’s global reach. Persistent’s technical expertise and extensive network make them a perfect partner for driving the adoption and integration of our tech solutions, empowering retailers around the world to unlock new growth and efficiency.”

“FCC’s technology stack, built on 15 years of retail expertise, is uniquely designed to empower retailers with innovative tools that enhance operational efficiency and drive sustainable growth,” Praveen concluded.

With a focus on empowering retailers and enterprises, FCC is dedicated to offering scalable, data-driven solutions designed to streamline operations and enhance customer engagement. 

Meanwhile, Persistent will support the roll-out and on-site integration of FCC’s Digital Commerce Solution, Retail Media Platform, and Pricing Tool to assist clients in maximising the value from these powerful tools.

Be part of the forefront of innovation and reshape the future of retail and e-commerce! Making its highly anticipated return, MARKETECH APAC and UpTech Media partners for the Retail & E-Commerce Innovation Marketing & Tech Summit Philippines 2025, happening on 25 June 2025 at Shangri-La The Fort, Manila. Don’t miss out!

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Video Title Here: The Indonesian on-ground activation status

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