Singapore – Primer, a financial services company, has announced that it has recently partnered with GetYourGuide, a travel booking platform, to bring together an advanced and localised payment experience for travellers across the globe.
This strategic partnership follows their recent $US194m funding announcement, aimed at accelerating global expansion and fostering product innovation.
For this initiative, GetYourGuide will utilise Primer’s payment acceptance, optimisation, and intelligence capabilities to leverage its latest innovation, UpliftAI.
The said innovation maximises payment success rates by delivering the highest possible authorization rate across its processors, enhancing the overall end-user experience.
Speaking about the collaboration, Gabriel Le Roux, CEO and co-founder at Primer, said, “With the demand of the travel experience market, it’s clear that businesses need to shift their priorities and recognise payments as a lever for growth. Alongside creating memorable moments, today’s travellers are seeking seamless and convenient payment processes, no matter where they are. That’s where our partnership will work its magic. We can’t wait to support GetYourGuide and take its payments to an entirely new level.”
Arjun Muralidharan, director of product, fintech, at GetYourGuide, also stated, “We’re successfully connecting millions of travellers with unforgettable experiences, and now, with Primer’s payments infrastructure, we’re able to give travellers and experience creators an unparalleled and highly localised payment experience.”
“GetYourGuide is focused on continuous innovation, and by leveraging Primer’s unified payment infrastructure, we can drive experimentation, performance, and optimization. We look forward to working with the team to further pioneer in the travel experience industry,” added Arjun.
