Australia – Cashrewards, an Australian cashback website, has recently announced that it has acquired advanced shopping technology firm Little Birdie. This strategic acquisition enables the company to leverage Little Birdie’s extensive product search capabilities and real-time price tracking to enhance its existing cashback platform.
Through the combined service, Cashrewards plans to relaunch the Little Birdie website and app in the initial phase of the integration while still retaining its existing product offerings. The said effort targets preparing this before the Black Friday and Christmas shopping seasons kick off.
The duo is also set to provide a superior shopping experience by helping users secure the best deals and earn cash back.
With this, consumers can access a wide range of products from thousands of online retailers, review historical pricing, receive price drop notifications, and effortlessly compare prices across multiple retailers. They will continue to earn cashback on their purchases, enhancing their savings.
Moreover, the said integration also aims to position the platform as an efficient customer referral machine, directing high-intent shoppers to retailers. This could help businesses acquire new customers, increase transaction frequency, and boost revenue by providing unmatched value and savings to consumers, thereby fostering customer loyalty.
Talking about the initiative, Anthony Seymour-Walsh, chief executive officer at Cashrewards, said, “Cashrewards is committed to leading the way in innovation and bringing members even more value and ways to save on their everyday shopping.”
“Once the integration is complete, our 2 million plus members will be able to enjoy a seamless shopping journey with Cashrewards, supercharged with Little Birdie’s powerful product search and price comparison tools,” he stated.
Jon Beros, CEO and co-founder at Little Birdie, also shared his sentiments, stating, “Little Birdie’s world-leading technology is a groundbreaking innovation for online shopping. By combining our innovative platform with Cashrewards’ leading cashback ecosystem, customers will be empowered like never before.”
“In the future, they’ll have all the tools they need to make smarter, more informed purchases while getting the best value possible,” concluded Beros.
