Businesses to ramp up AI investments in 2025, with over half planning budget increases: report

by

Azunta Gaviola

-

12 months ago

Our What’s NEXT in Marketing 2026 Conference Series returns to the Philippines, Singapore, Hong Kong, Indonesia, Malaysia—and for the first time in Thailand! Brace yourself for bold ideas driving the next marketing wave. Stay tuned!

Singapore – A recent report from Freshworks revealed a surge in AI adoption and investments, with 61% of business leaders confirming their organisations have accelerated their usage of artificial intelligence in 2024. 

Along with this figure, more than half of the departments also shared they are planning to increase their AI budgets in 2025.

According to the report, employees spend three hours a day feeling frustrated and disengaged with their work tasks. This adds up to four and a half months of wasted productivity each year, costing US businesses $2.38 trillion annually.

It was further observed that employers are eager to eliminate busywork with AI, noting 92% of the respondents want to automate parts of their workday. Nearly half (46%) would consider changing jobs for the opportunity to use AI to reduce tedious tasks.

With AI saving time for 98% of employees, many are also channelling their extra hours into enhancing productivity (71%), mentoring peers (67%), and tackling creative or complex projects (66%). In particular, 38% of employees credit AI for helping them secure raises or promotions.

Meanwhile, leaders are also recognising the value of AI, with 68% willing to invest in upskilling their workforce through AI training. As a matter of fact, over half (55%) of leaders prioritise AI skills when evaluating employees for promotions, and 45% of senior executives are planning to establish and hire AI-focused roles within their organisations.

Findings also unveiled the demand for AI skills, indicating 38% of employees stating AI helped them get a salary increase or a promotion. Another 68% of leaders further said that they are willing to pay to support employees in taking AI upskilling courses.

Trust in AI is on the rise, with 30% of employees saying that their IT teams are to thank for increased employee trust surrounding AI. Among IT professionals, 54% further believed AI is driving more value than before, 67% call it a necessity, and 85% say it’s making their workday more enjoyable and productive.

Interestingly, despite the disconnect’s impact on customer experience, some customer service teams are beginning to reap the benefits of AI. Approximately 40% of CS agents say that AI bots and agents are invaluable to their workload, and 74% say their opinion of AI has changed for the better due to its increased capabilities and performance. 

In addition, CS agents specifically note that AI is helping de-escalate tense situations (25%) and turn a poor customer experience into a good one (35%). About 51% said that AI allows them to learn new skills via saved time, and another 36% stated AI is driving more noticeable value than ever before.

Celebrate the creativity and brilliance of advertising at the Advertising Awards Asia Pacific 2026! Happening on April 2026, we’ll be honouring the region’s most trailblazing advertising campaigns and visionary leaders— submit your entries today!
The Content Marketing Awards Asia Pacific 2026 by MARKETECH APAC is calling on brands, agencies, and tech innovators leading the next wave of storytelling innovation. Happening this May 2026 — show the region your brilliance and submit your entries today!
Share

RECENT ARTICLES

Pax8 to expand for Google Cloud AI and productivity services for partners in ANZ by 2026
Tata Communications acquires 51% of Commotion Inc, expanding its AI capabilities
Union Bank Philippines integrates AWS platform advancing data-driven banking to enhance CX
CrowdStrike’s Mark Goudie explains how organisations across APJ can strengthen cyber resilience against ransomware
Macquarie Data Centres is set to open IC3 Super West 47MW AI and cloud facility in Sydney
Ellipse 3

RELATED ARTICLES

AI adoption in SG stands at 27% only despite growing focus on adoption report_11zon
AI adoption in New Zealand’s retail sector stands at 33%, below Australia and Singapore report (1)
AI adoption in New Zealand’s retail sector stands at 33%, below Australia and Singapore report
Ellipse 3

FEATURED ARTICLES

1_Huawei unveils smart tech strategies for secure, transparent e-commerce future 
1_Beyond the cart Shoppertainment execs on harnessing the potential of live commerce for unmatched customer experience_11zon
EW2025_(UT)Launch Article_Feature Image_11zon

Subscribe to UpTech Media Newsletter

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.