Kuala Lumpur, Malaysia – As the country’s business landscape shifts towards a digital approach, a survey report from Ipsos showed a notable surge in adoption and usage within the Malaysian e-commerce and mobile wallet industries.
According to the report, a 51% increase in e-commerce adoption was observed in 2023, compared to the previous year’s 23%. On the other hand, the mobile wallet sector experienced a significant uptick, with a 46% increase in the same period.
This implied a growing confidence in the digital economic industry, as indicated in the “Ipsos Trust Track 2023,” released on January 24.
Speaking about the findings, Wan Nuradiah, service line leader for public affairs at Ipos Malaysia, and Atticus Poon, research manager at Ipos Malaysia, said in a joint statement, “This steadfast trust reflects the organisations’ ability to maintain strong relationships with their customers, even in the face of diverse challenges.”
“These trends highlight the dynamic nature of trust and the importance of consistently building and maintaining trust among consumers,” Wan Nuradiah continued.
Meanwhile, despite the existing high level of trust in the country’s e-commerce sector, the report highlighted a significant lack of trust in the media. In fact, a survey conducted on nine media companies showed a decrease to 48 percent last year, down from 57 percent in 2022.
“It is noteworthy that there is growing confidence in the digital economy, but the media industry faced potential challenges with eroding trust in 2023,” Nuradiah and Poon concluded.
