Singapore – AnyMind Group, an end-to-end enablement company, has recently announced that it has signed an exclusive distribution agreement with ACRO Inc. This initiative is designed to support ACRO in expanding its lifestyle cosmetics brand, THREE, into the Indonesian market.
As part of the agreement, THREE will tap into AnyMind Group’s BPaaS capabilities to streamline its cross-border e-commerce expansion. This includes utilising AnyMind’s data-driven solutions for technology, import management, operations, marketing, and logistics.
More specifically, the company will leverage AnyMind Group’s AnyX platform to manage e-commerce operations efficiently across leading marketplaces such as Shopee, TikTok Shop, and Tokopedia, with data-driven insights.
When it comes to logistics and distribution, AnyMind’s global logistics platform, AnyLogi, alongside the company’s local warehouse and fulfilment network, will be responsible for facilitating seamless importation and product distribution.
Meanwhile, THREE’s customer interactions will be strengthened using the AnyChat conversational commerce platform, with influencer marketing campaigns executed via AnyTag and AI-driven live commerce enabled by AnyLive.
Speaking about the initiative, Toshiaki Miyazaki, president at ACRO Inc., stated, “We are excited to reintroduce THREE to Indonesian consumers with the support of AnyMind Group. We hope that THREE’s signature fragrances and colours will contribute to enhancing the well-being of many customers.”
Akinori Kubo, managing director of global e-commerce at AnyMind Group, also shared, “We are thrilled to support THREE’s Indonesian market expansion. By leveraging our technology and local presence, we aim to drive e-commerce success through a data-driven approach and innovative marketing strategies tailored to the region.”
THREE is a Japanese cosmetics brand that emphasises natural holistic care, with products that use domestically sourced essential oils and botanical ingredients.
Since its launch in 2009, THREE has been expanding globally, entering markets such as Thailand, Taiwan, China, and Malaysia.
While the brand has previously been available in Indonesia through department stores, the country’s rapidly growing beauty market, young demographic, and large consumer base make it a strategic priority for more robust expansion.
