Singapore – Ant International, a Singapore-based payments infrastructure firm, has recently revealed the company’s new visual identity, alongside its refreshed mission and vision.
As part of the revamp, the company introduced a new design element called the ‘Belt of Inclusive Growth’ flowing across its family brands: Alipay+, Antom, Bettr, and WorldFirst. This visual update represents their shared commitment towards fostering collaboration and innovation, aligned with their vision to build a seamless TechFin platform for next-generation commerce.
The rebrand also highlights a refined mission to simplify business operations globally while also fostering small and meaningful positive change. At the same time, the company envisions becoming the world’s most trusted and innovative digital partner that drives inclusive growth for all.
In a LinkedIn post, Ant International stated, “The world is evolving, and so are we. As we enhance our solutions to help our partners achieve their goals, our new logos with a belt of inclusive growth flowing across our brands reflect our commitment towards innovation, inclusion and collaboration.”
With a focus on travel, trade, technology, and talent, Ant International is committed to enhancing the digital mindset and capacities of businesses worldwide. The company is also driving responsible innovation and increasing market accessibility for global SMEs through collaboration efforts.
“We’re excited for the road ahead – to be the unified tech-fin platform to unlock next-gen commerce for all,” added Ant International.
Recently, Alipay+ has expanded its presence in Jeju, South Korea, demonstrating its efforts to enhance the travel experience for international visitors. This allows users of 14 mobile payment apps partnering with Alipay+ to make digital transactions through a new dynamic QR code payment system on local buses by summer of 2025, streamlining digital payments for foreign travellers.
Ant International also launched AlipayHK’s new AI assistant, serving over 4.2 million users in Hong Kong and supporting the country’s digital advancement.
Meanwhile, its payment processing service Antom has been recognised with Service Organisation Control (SOC) 2 Type II certification from Ernst & Young. This certification reinforces their commitment to trust, security, and innovation in B2B payments.
