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Ant International announces partnership with Capital A to advance payment solutions, drive business growth

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Azunta Gaviola

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6 months ago

Get ready to explore the future of marketing and elevate your business! The ‘What’s NEXT in Marketing 2024-2025’ series is heading to Indonesia, Malaysia, the Philippines, and Singapore. Don’t miss out!

Shanghai, China – Ant International, a digital services connector, has recently announced a strategic partnership with Capital A, an investment holdings company, exploring the integration of additional local payment methods and providing payment orchestration services to Capital A’s platforms.

For this collaboration, both companies agreed to work together on incorporating Ant International’s Alipay+ cross-border payment, marketing, and digitalisation technology solutions, payment orchestration services, and other business segments to Capital A’s flagship businesses such as AirAsia, and BigPay.

This encompasses the use of Alipay+ e-wallets as payment options within the AirAsia MOVE’s payment flows, exploring the use of various wallet technologies, like super app-related solutions. This further extends to developing mini-programmes within the Alipay+ ecosystem.

As part of the partnership, they will also collaborate with Ant International and its partners to leverage its user base to promote AirAsia MOVE’s services. The said collaboration could include targeted promotions, exclusive deals for Alipay+ partner wallet users, and increased cross-platform visibility for AirAsia MOVE’s services within the Alipay+ ecosystem.

Moreover, both parties have also agreed that BigPay will join as the latest Alipay+ partner wallet, enabling its 1.5 million users to seamlessly pay when they travel abroad. It will leverage Alipay+ Wallet Tech, including fraud prevention and other innovative technologies, to enhance its super app.

At the same time, AirAsia will further utilise Ant International’s Airline Controller orchestration solution to enhance payment efficiency. It will collaborate with Ant International to enable acceptance of payment methods for online, offline, and in-flight checkout.

Commenting on the initiative, Tony Fernandes, CEO at Capital A, said, “We’re thrilled to embark on this transformative journey with Ant International. Their global recognition as a financial technology powerhouse, coupled with their unparalleled expertise, is poised to propel rapid growth for our fintech venture BigPay and our online travel app (OTA) AirAsia MOVE.” 

“Both entities are dedicated to agile expansion, and this partnership promises to accelerate our collective mission of providing seamless financial services and affordable travel experiences to our customers worldwide,” added Tony.

Yang Peng, CEO at Ant International, also shared, “We are very excited to join hands with Capital A to start a new chapter of cross-industry digitalization, building on the strong synergy between us. By leveraging Ant International’s innovative digital technology solutions and Capital A’s robust global ecosystem, we can bring more seamless services and diversified growth pathways for consumers and businesses in the region and beyond.”

With this partnership, the two are set to explore opportunities to promote inclusive and sustainable impacts to address global challenges. This includes advancing digital inclusion, cultivating digital talent, and promoting sustainable travel programmes.

Grab your opportunity to harness marketing strategies through the power of WhatsApp in our workshop! Happening on 8 October 2024 at Capri by Fraser China Square in Singapore, with speakers from Bird and Endowus, register your interest now!
Get ready to explore the future of marketing and elevate your business! The ‘What’s NEXT in Marketing 2024-2025’ series is heading to Indonesia, Malaysia, the Philippines, Singapore, and Hong Kong. Don’t miss out!
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Video Title Here: The Indonesian on-ground activation status

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Video Title Here: The Indonesian on-ground activation status

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