Alibaba to merge domestic, international e-commerce units for enhanced global market presence

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Azunta Gaviola

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1 hour ago

Get ready to explore the future of marketing and elevate your business! The ‘What’s NEXT in Marketing 2024-2025’ series is heading to Indonesia, Malaysia, the Philippines, Singapore, and Hong Kong. Don’t miss out!

Singapore – Alibaba, an online marketplace company, has recently unveiled plans to restructure its e-commerce operations, merging both its domestic and international units into one division. This strategic move complements the company’s current efforts to maximise opportunities in cross-border e-commerce. 

According to Eddie Wu, CEO at Alibaba Group, said initiative also aligns with the company’s commitment to supporting SMEs in expanding into global markets as well as serving their consumers worldwide. 

It further reflects their determination to elevate the company’s e-commerce footprint while also strengthening its e-commerce dominance in China.

The recently established group will be headed by Jiang Fan, the current CEO of Alibaba International Digital Commerce, and will report directly to Wu. This will comprise platforms including Taobao, Tmall, AliExpress, Alibaba.com, Lazada, Trendyol, 1688, and Idle Fish.

 

Happening in Singapore on 19-20 February 2025, the ‘What’s NEXT in Marketing: Singapore 2025’ event presents an exceptional opportunity for marketers and industry leaders to talk about the future of marketing and drive success in the Singaporean market! Register now to secure your slot!
Join MARKETECH APAC and Bird for the ‘WhatsApp Marketing Masterclass‘ workshop and unlock effective strategies to engage and retain customers. Happening on 5 December 2024 at Sheraton Petaling Jaya, Malaysia—register your interest HERE!
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Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.