Alibaba to merge domestic, international e-commerce units for enhanced global market presence

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Azunta Gaviola

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4 months ago

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Singapore – Alibaba, an online marketplace company, has recently unveiled plans to restructure its e-commerce operations, merging both its domestic and international units into one division. This strategic move complements the company’s current efforts to maximise opportunities in cross-border e-commerce. 

According to Eddie Wu, CEO at Alibaba Group, said initiative also aligns with the company’s commitment to supporting SMEs in expanding into global markets as well as serving their consumers worldwide. 

It further reflects their determination to elevate the company’s e-commerce footprint while also strengthening its e-commerce dominance in China.

The recently established group will be headed by Jiang Fan, the current CEO of Alibaba International Digital Commerce, and will report directly to Wu. This will comprise platforms including Taobao, Tmall, AliExpress, Alibaba.com, Lazada, Trendyol, 1688, and Idle Fish.

Be part of the forefront of innovation and reshape the future of retail and e-commerce! Making its highly anticipated return, MARKETECH APAC and UpTech Media partners for the Retail & E-Commerce Innovation Marketing & Tech Summit Philippines 2025, happening on 25 June 2025 at Shangri-La The Fort, Manila. Don’t miss out!

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Video Title Here: The Indonesian on-ground activation status

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