Alibaba to merge domestic, international e-commerce units for enhanced global market presence

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Azunta Gaviola

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9 months ago

The ‘What’s NEXT in Marketing 2025’ series is making waves in Singapore, the Philippines, Hong Kong, Indonesia, and Malaysia. Join us in shaping the future of marketing!

Singapore – Alibaba, an online marketplace company, has recently unveiled plans to restructure its e-commerce operations, merging both its domestic and international units into one division. This strategic move complements the company’s current efforts to maximise opportunities in cross-border e-commerce. 

According to Eddie Wu, CEO at Alibaba Group, said initiative also aligns with the company’s commitment to supporting SMEs in expanding into global markets as well as serving their consumers worldwide. 

It further reflects their determination to elevate the company’s e-commerce footprint while also strengthening its e-commerce dominance in China.

The recently established group will be headed by Jiang Fan, the current CEO of Alibaba International Digital Commerce, and will report directly to Wu. This will comprise platforms including Taobao, Tmall, AliExpress, Alibaba.com, Lazada, Trendyol, 1688, and Idle Fish.

The NEXT Awards 2025 is here, and we’re seeking the most innovative marketing campaigns from Indonesiathe Philippines, Malaysia, Singapore and Asia Pacific. Submit your entry today and showcase your best work!
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Video Title Here: The Indonesian on-ground activation status

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Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.