Vietnam – OnPoint, an e-commerce enabler headquartered in Vietnam, has recently announced that it has acquired Thailand-based e-commerce enabler CREA to bolster its leadership in the region’s e-commerce market.
Through the initiative, the company seeks to combine two industry powerhouses to establish an ecosystem of solutions designed to help global and regional brands excel in Southeast Asia’s rapidly changing digital market.
Said partnership will jointly cater to over 250 brands, supported by a strong team of more than 600 in-house employees and over 1,000 outsourced professionals skilled in warehousing, livestreaming, and full-spectrum e-commerce operations.
Moreover, both companies also shared their use of commercial and marketing solutions incorporating advanced artificial intelligence (AI)-driven tools to elevate content creation, livestreaming, and tailored consumer engagement.
This strategic approach showcases their commitment to technological innovation that enhances operations, shopper engagement, and customer satisfaction.
Additionally, said entities are part of a distinguished group of enablers celebrated for their strong financial foundation, profitability, and growth potential.
In particular, OnPoint received backing from SeaTown Private Capital Master Fund, managed by SeaTown Holdings International Pte. Ltd.
Speaking about the acquisition, Tran Vu Quang, founder and chief executive officer at OnPoint, commented, “This partnership with CREA represents a pivotal milestone in our mission to drive digital commerce across Southeast Asia. CREA has accomplished extraordinary achievements under exceptional leadership. By combining our strengths, we are uniquely positioned to help brands succeed in the dynamic and fast-evolving digital economy of the region.”
Aimone Ripa Di Meana and Alessandro Piscini, co-founder and co-chief executive officer at CREA, further remarked, “Together, we are building a unique value proposition that blends CREA’s local insights and operations with OnPoint’s social commerce expertise and robust financial and technological foundation to help brands achieve sustainable success.”
