Hong Kong – Deliveroo, an online food delivery firm, has recently announced the launch of an online retail service, allowing consumers to gain access to options on-demand alongside its existing restaurant food and grocery offerings.
With this initiative, consumers can order a range of retail items from categories including baby, pet, toys, florists, pharmacy and nutrition, home, and kitchen. They can also include the same on-demand convenience they’re used to at mealtimes.
Furthermore, the company will collaborate with renowned retail partners including Watsons, Watsons Baby, LEGO, Qpet, Pet Line, SLOWOOD, EUGENEbaby, Hing Fat Florist, Natures Village, and more. These partners were selected on the basis of being reputable household names with a wide selection of items for customers’ everyday needs.
The firm also shared that retail partners and products will be conveniently housed under the “Shopping” section of the app, which has dedicated tools and UX to offer a one-stop shop for users.
Beyond these efforts, the company will further launch a new gifting functionality in the app, where consumers can select whatever they want to gift someone and mark this as a “gift’” at checkout and send receivers a trackable link to their order with an animated greeting card.
This strategic move marks a major new step in the company’s growth journey and a natural extension to offering consumers what they want and need for a wider set of occasions.
Speaking about the launch, Jonathan Kan, new verticals director at Deliveroo Hong Kong, said, “Deliveroo Shopping is a major milestone in our growth journey. It is the result of extensive research that identified a significant demand for convenient on-demand delivery in specific non-food categories.”
“We are excited to elevate our consumer value proposition by offering customers the opportunity to order both food and non-food items from a unified platform. We are confident that Deliveroo Shopping will transform the non-food shopping experience, making last-minute gifts, kitchen essentials, toys for the little ones, and more accessible at the click of a button,” added Kan.
Simmy Chung, general manager, Pet Line, also commented, “We’re thrilled to partner with Deliveroo Shopping to bring pet owners across Hong Kong quick and convenient access to our premium pet supplies. This collaboration allows us to reach more pet lovers and ensure they can get what they need for their furry friends at a moment’s notice.”
Meanwhile, Samuel Lee, managing director at Watsons Hong Kong, remarked, “Our partnership with Deliveroo Shopping aligns perfectly with our mission to make health and beauty products more accessible to all at our O+O (offline plus online) platform. We are excited to be the first large-scale health and beauty retail chain to join hand with Deliveroo. By leveraging our extensive physical store network and advanced digital experience, this innovative platform of Deliveroo enables us to offer our customers an additional convenient way to shop for their favourite health and beauty products from Watsons, delivering right to their doorstep.”
Marco Ng, general manager, Hong Kong and Macau Retail of Kidsland International Holdings Limited, who operates LEGO Certified Store in Hong Kong, said, “Our partnership with Deliveroo Shopping echoes with our mission to make a positive difference in the lives of children, colleagues, partners, and the world we live in. The ‘gifting function’ on the platform is an ideal way to bring more magical moments to homes across Hong Kong. With our beloved LEGO® Minifigures and sets now just a few taps away, customers can surprise and delight families, making it easier than ever to share the joy of creative play.”
