Twilio, OpenAI partnership to boost operational efficiency, personalisation following real-time API integration

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Azunta Gaviola

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1 week ago

Get ready to explore the future of marketing and elevate your business! The ‘What’s NEXT in Marketing 2024-2025’ series is heading to Indonesia, Malaysia, the Philippines, Singapore, and Hong Kong. Don’t miss out!

Singapore – Twilio, a customer engagement firm, has recently unveiled a new collaboration with AI research and deployment company OpenAI, allowing the latter to integrate their new real-time API to the Twilio platform. 

With the integration of streaming speech-to-speech (S2S) capabilities, the partnership aims to further enable more than 300,000 Twilio customers and over 10 million developers to build powerful conversational AI virtual agents using OpenAI’s flagship multilingual and multimodal GPT-4o model. 

This latest integration also builds upon the existing collaborations between OpenAI and Twilio announced last year, leveraging the strengths of large language models within the customer engagement platform.

Commenting about the initiative, Inbal Shani, chief product officer at Twilio Communications, said, Integrating OpenAI’s real-time API with Twilio’s platform enables businesses to offer more natural, real-time AI voice interactions at scale. Businesses can use this to create voice experiences that feel more human and can reduce operational costs and drive higher customer satisfaction.

According to the firm, OpenAI’s ‘Realtime API’ reduces latency and factors in key components like conversation pacing, interruption handling, tone, and balance between speaking and listening, which are all critical user experience elements for customer experience.

Olivier Godement, head of product, API at OpenAI, further added, “The Realtime API’s speech-to-speech capabilities are designed to address strong customer demand for conversational AI solutions. We’re thrilled to collaborate with Twilio to deliver a world-class developer experience for building and deploying conversational AI agents.” 

Furthermore, the company also shared that the speech-to-speech capability will support social impact at scale, supporting nonprofit and public sector organisations to deploy novel use cases such as voice translation in real time between constituents and staff members who speak different languages. 

This development allows businesses to connect these capabilities into Twilio’s customer engagement platform, enabling them to build conversational AI virtual agents into workflows like they would any other voice interaction.

Previously, developers would be required to stitch together multiple vendors and solutions to create and deploy these agents. 

In addition, developers can leverage advanced features to record calls, view performance and analytics, and extract insights with AI operators through Twilio’s scalable voice APIs and software. The interactions with virtual agents generate data that can be used to boost operational efficiency and enable widespread personalisation.

 

Happening in Singapore on 19-20 February 2025, the ‘What’s NEXT in Marketing: Singapore 2025’ event presents an exceptional opportunity for marketers and industry leaders to talk about the future of marketing and drive success in the Singaporean market! Register now to secure your slot!
Discover the latest trends in business communication from over 473 billion interactions in Infobip‘s ‘Conversational experience trends 2024‘ report. Mobile messaging, chat apps, and social media lead in customer engagement. Download here for FREE!

 

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Video Title Here: The Indonesian on-ground activation status

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Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.