Financial services firm Primer partners with GetYourGuide to offer advanced, localised payments worldwide

by

Azunta Gaviola

-

1 year ago

The ‘What’s NEXT in Marketing 2025’ series is making waves in Singapore, the Philippines, Hong Kong, Indonesia, and Malaysia. Join us in shaping the future of marketing!

Singapore – Primer, a financial services company, has announced that it has recently partnered with GetYourGuide, a travel booking platform, to bring together an advanced and localised payment experience for travellers across the globe.

This strategic partnership follows their recent $US194m funding announcement, aimed at accelerating global expansion and fostering product innovation.

For this initiative, GetYourGuide will utilise Primer’s payment acceptance, optimisation, and intelligence capabilities to leverage its latest innovation, UpliftAI. 

The said innovation maximises payment success rates by delivering the highest possible authorization rate across its processors, enhancing the overall end-user experience.

Speaking about the collaboration, Gabriel Le Roux, CEO and co-founder at Primer, said, “With the demand of the travel experience market, it’s clear that businesses need to shift their priorities and recognise payments as a lever for growth. Alongside creating memorable moments, today’s travellers are seeking seamless and convenient payment processes, no matter where they are. That’s where our partnership will work its magic. We can’t wait to support GetYourGuide and take its payments to an entirely new level.”

Arjun Muralidharan, director of product, fintech, at GetYourGuide, also stated, “We’re successfully connecting millions of travellers with unforgettable experiences, and now, with Primer’s payments infrastructure, we’re able to give travellers and experience creators an unparalleled and highly localised payment experience.”

“GetYourGuide is focused on continuous innovation, and by leveraging Primer’s unified payment infrastructure, we can drive experimentation, performance, and optimization. We look forward to working with the team to further pioneer in the travel experience industry,” added Arjun.

Step into a world where creativity meets cutting-edge tech at MARKETECH APAC’s Advertising Technology Asia 2025! Coming to the Philippines on 9 September, be at the forefront of the adtech revolution—register now!
The NEXT Awards 2025 is here, and we’re seeking the most innovative marketing campaigns from Indonesiathe Philippines, Malaysia, Singapore and Asia Pacific. Submit your entry today and showcase your best work!
Share

RECENT ARTICLES

Bank CTBC Indonesia implements Infosys Finacle cloud-based digital banking suite
Cohesity names Greg Statton as chief technology officer for Asia Pacific and Japan operations
Telekom Malaysia, Scicom enhances AI-driven customer experience in Malaysia
Gill Capital introduces AI-powered retail search in Southeast Asia
Exclusive Networks names Bennett Wong as senior vice president for APAC to lead regional growth
Ellipse 3

RELATED ARTICLES

Bank CTBC Indonesia implements Infosys Finacle cloud-based digital banking suite
Cohesity names Greg Statton as chief technology officer for Asia Pacific and Japan operations
Telekom Malaysia Berhad, Scicom enhances AI-driven customer experience in Malaysia
Ellipse 3

FEATURED ARTICLES

Bank CTBC Indonesia implements Infosys Finacle cloud-based digital banking suite
Cohesity names Greg Statton as chief technology officer for Asia Pacific and Japan operations
Telekom Malaysia Berhad, Scicom enhances AI-driven customer experience in Malaysia

Subscribe to UpTech Media Newsletter

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.