Singapore – Temu has expanded its intellectual property (IP) protection efforts over the past year, tripling the number of brands it proactively monitors to more than 15,000, according to its 2026 Intellectual Property Protection Report.
The report, which covers the period from June 2025 to May 2026, outlines the e-commerce platform’s IP enforcement measures and the outcomes of its efforts. It states that the ratio of proactive removals of potentially infringing listings to reactive takedowns increased to 331:1, up from approximately 200:1 in the previous reporting period.
According to the report, Temu’s proactive monitoring database now covers more than 15,000 brands, compared with more than 5,000 a year earlier. Its detection database has also expanded to include more than 47 million images and 9.5 million keywords, representing more than a ninefold increase in image coverage over the year.
The company said it resolves IP complaints in less than 24 hours on average and engaged with more than 130 industry associations during the reporting period, nearly double the number from the previous year.
Temu said it uses proprietary screening technology combined with human reviewers to identify and remove potentially infringing listings before they are reported.
“We work to protect intellectual property before it becomes a problem for a rights holder,” said a Temu spokesperson. “The report reflects our priorities of finding and removing potentially infringing listings proactively, resolving reported ones quickly and working directly with brands so the system keeps improving.”
The report also detailed measures implemented throughout the seller onboarding and listing process. Temu said more than 40% of new seller applicants were rejected during onboarding after failing verification checks, while more than 16,000 stores were terminated during the reporting period for repeated IP violations.
Before listings go live, they are screened against the company’s database of images and keywords and continue to be monitored after publication, according to the report.
Temu also said it has introduced a consumer awareness feature across all of its operating markets. Searches containing terms such as “fake,” “dupe,” and “counterfeit” do not return product results but instead display information about the risks associated with counterfeit goods. The company said the feature blocks more than 80,000 such searches each day.
The report highlighted Temu’s Brand Guardian Initiative (BGI), launched in April 2024, through which brands can integrate their trademarks and other IP rights into the platform’s monitoring systems. Temu said the initiative now works directly with more than 3,000 brands, including around 500 small and medium-sized enterprises, and provides participating brands with one-on-one support, enforcement data, and access to IP compliance courses through its Seller Education Center.
Temu also reported expanding its collaboration with IP organisations over the past year. In April 2026, the company joined the International Anti-Counterfeiting Coalition after previously participating in its Marketplace Advisory Council. It also said it continues to work with international and national organisations, including the International Trademark Association and France’s Union des Fabricants.
“Strong intellectual property protection is essential for a healthy marketplace,” the Temu spokesperson said. “Our work protects legitimate brand owners and helps consumers buy with confidence and builds trust in our marketplace. We will continue to invest in the people, tools and partnerships that make that protection stronger.”
