Indonesia – Digital commerce and payments company Coda has entered into a memorandum of understanding (MoU) with Indonesia’s Ministry of Creative Economy/Creative Economy Agency (EKRAF) to strengthen the country’s gaming ecosystem through initiatives that support developer growth, commercial expansion, and international market access.
Under the partnership, Coda and EKRAF will work together to equip Indonesian game developers with the knowledge, tools, and commercial capabilities needed to scale their businesses, expand into international markets, and strengthen the country’s game development ecosystem.
The agreement builds on an existing collaboration between the two organisations, which has included developer capability-building initiatives and efforts to expand the global reach of Indonesian-made games. These include the Global Game Jam Pre-Workshop in Jakarta, which supported more than 70 local developers, as well as the promotion of locally developed games through Codashop, Coda’s marketplace for in-game and digital content purchases.
Beyond developer support, the partnership will continue joint initiatives focused on digital literacy and online gaming safety, including the “Guard Your Game” campaign, which aims to help players recognise and avoid online scams.
The collaboration also aligns with the Indonesian government’s efforts to develop a more commercially competitive and resilient gaming industry capable of supporting local talent and expanding its presence in international markets.
As part of the partnership, Coda will provide developers with commercial tools, expertise, and infrastructure designed to help them grow their businesses and reach broader audiences domestically and abroad. The two organisations also plan to explore additional initiatives to support the long-term development of Indonesia’s digital creative industry and create more opportunities for local game creators.
Irene Umar, Deputy Minister of Creative Economy/Deputy Head of the Creative Economy Agency, said this collaboration is a reflection of the Indonesian government’s commitment to supporting the growth of the national gaming industry while reinforcing the shared commitment between the public and private sectors to build a globally competitive gaming ecosystem.
“The collaboration between Coda, Ekraf, and game developers across Indonesia is beyond a memorandum of understanding signed on paper. It is a formal step that demonstrates the seriousness and commitment between the government and industry players like Coda.”
He added, “For every game developer here, Indonesia is not just a country with a vast player range or a promising target market. Through strengthening this ecosystem, we want to prove that we are capable not only of winning world championships as players, but also of commanding the global market as world-class creators.”
Founded in Indonesia and headquartered in Singapore, Coda operates a digital commerce platform across more than 80 markets and supports over 400 payment methods through offerings including Coda Webstore, Codapay, Codashop, and Coda Distribution.
Indonesia remains one of Coda’s largest markets, accounting for approximately 22% of its global revenue. Between May 2025 and March 2026, Codashop Indonesia recorded an average of more than 13 million monthly visits and served over 1 million monthly buyers.
Shane Happach, CEO of Coda, said, “Indonesia is home to a vibrant and fast-growing community of game developers. While creative talent is abundant, building a successful games business requires access to the right infrastructure, networks, and commercial opportunities. Through this partnership with EKRAF, we want to help more developers navigate that journey. By expanding access to the tools, expertise, and connections needed to grow, we hope to help more Indonesian studios build sustainable businesses and reach players around the world.”
“Coda was founded in Indonesia, and we remain deeply committed to the country’s digital and creative economy. We are proud to partner with EKRAF to help the next generation of Indonesian developers build globally competitive businesses and succeed in international markets,” he added.
