Manila, Philippines – Moneymax has partnered with the Credit Card Association of the Philippines (CCAP) to roll out a nationwide consumer education initiative, “The Confidence Movement: Credit Literacy for Every Juan”, aimed at improving credit awareness and participation in the formal financial system, as part of broader efforts to advance financial inclusion in the Philippines.
Despite the rapid expansion of digital financial services, a large proportion of the population remains outside the traditional credit system. An estimated 95% of Filipinos are considered credit invisible, meaning they lack a recognised credit record required to access standard banking products such as personal loans and credit facilities.
Without an established credit profile, many consumers rely on short-term, high-cost lending options offered through digital platforms to meet immediate cash needs.
The initiative seeks to address this gap by reframing credit as a long-term financial tool rather than a source of risk or uncertainty. It focuses on helping consumers understand how early engagement with regulated financial products can serve as a foundation for building sustainable credit histories, enabling access to lower-cost financing and more stable financial opportunities over time.
“We believe financial education is fundamentally about empowerment; it goes beyond product selection to equip Filipinos with the knowledge to make informed decisions about their financial futures,” Shravan Thakur, chief commercial officer of MoneyHero Group, commented.
“When Filipinos understand credit better, they can build wealth, pursue homeownership, start businesses, and pursue long-term goals. This is the transformative potential we’re committed to realising.”
Through the coordinated education campaign, Moneymax and the CCAP aim to provide practical guidance on credit fundamentals, responsible borrowing, and effective repayment behaviour. The programme is designed to support consumers throughout their credit journey, from understanding basic concepts to developing habits that can strengthen credit standing in the long term.
Educational materials will be delivered through a mix of structured digital guides, interactive online resources, and webinar sessions distributed across Moneymax’s platforms and selected partner channels. These activities are intended to encourage informed participation in the formal credit system, with an emphasis on the use of regulated financial products and consistent repayment practices.
“Partnering with Moneymax allows us to broaden the reach of CCAP’s consumer education efforts while respecting editorial independence and remaining brand-agnostic,” Geraldine Liggayu, president of CCAP, shared.
“This initiative reinforces our commitment to empower consumers with practical knowledge on responsible credit behaviour in today’s increasingly digital environment.”
By promoting healthier credit behaviour, the campaign seeks to support longer-term financial objectives, including home ownership, business formation, and access to education financing. Credit is positioned as an enabler of economic mobility and financial resilience, rather than a short-term solution that can contribute to financial strain.
The programme aligns with the Philippines’ National Strategy for Financial Inclusion 2022–2028, which prioritises expanded access to financial services, consumer protection, and improved financial capability to support inclusive economic growth.
