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WorldFirst to empower SEA SMEs through comprehensive e-commerce, finance solutions

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Teddy Cambosa

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8 months ago

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Manila, Philippines – To drive e-commerce expansion among online sellers, WorldFirst, a comprehensive digital payment and financial services platform for cross-border trade SMEs, has unveiled plans for the launch of its latest digital finance solutions.

Scheduled for introduction from this year to next, the platform aims to penetrate new Southeast Asian markets, including Vietnam, Thailand, the Philippines, and Malaysia. It is poised to offer online sellers secure, rapid, and dependable cross-border payment and financial services.

As part of this initiative, SMEs can now efficiently open a multi-currency world account to facilitate global trade. In this process, funds are deposited into the local collecting account of sellers, seamlessly integrating with the available balance.

Moreover, the world account serves as a centralized and user-friendly portal, empowering sellers to oversee their expanding operations across various countries and marketplaces. Sellers can establish tiered stores, e-marketplaces, and entities, customizing account statements for streamlined reconciliation.

Clara Shi, CEO at WorldFirst and Vice President at Ant Group, expressed her enthusiasm about this project, stating, “Building on our global fintech capabilities and strong success in China, Singapore and other markets, we are confident our secure and fast cross-border payment and e-commerce enablement services can help small businesses in Southeast Asia extend their international footprint.

After achieving success in both the Chinese and Singaporean markets, WorldFirst is extending its offerings to provide a streamlined, one-stop store opening service for global marketplaces. With an accelerated process available on 28 partner e-commerce platforms, the setup time for sellers has been reduced to within 24 hours.

This expansion allows sellers to access a diverse range of value-added professional services through WorldFirst, empowering them to enhance their growth in online advertising, logistics, as well as website development and management.

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