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Visa introduces new online toolkit to empower Filipino SME merchants, boost PH tourism

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Azunta Gaviola

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1 week ago

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Philippines – Global digital payments leader Visa has recently announced the launch of its new online toolkit for small and medium enterprises to help Filipino merchants optimise the customer shopping experience and increase sales, particularly in the tourism sector. 

This initiative will take full advantage of Visa’s digital payment solutions and is part of their commitment to empower Filipino SMEs as well as boost the country’s tourism. 

The SME online toolkit provides comprehensive guidance for merchants in English, complete with step-by-step instructions. It also includes a cashier script detailing how to initiate and finalise digital payment transactions.

The said toolkit outlines the prevalence of the contactless feature in most Visa cards and guides customers on tapping the terminal with their card for payment—a consumer-preferred experience in the aftermath of COVID-19.

In addition, Visa also recently participated in a panel at the GoNegosyo Tourism Summit, co-presented by the Department of Tourism, to foster sustainable businesses in the tourism industry.

Following this initiative, the company also partnered with the Pacific Association of Tourism (PATA) to drive the Tourism Destination Resilience Programme, aimed at bolstering a sustainable tourism industry in the Philippines. 

Jeff Navarro, country manager for Visa Philippines, said, “Visa is committed to empowering businesses with the latest payment technologies and enabling contactless payments to support the growth of tourism in the Philippines. Similar to DOT’s latest April 2024 figures, Visa’s data for the same month shows that the majority of tourists visiting the Philippines originated from the US, followed by Canada, Australia, the United Kingdom, South Korea, and Japan, with year-on-year growth of contactless payments by these travellers.” 

“With Visa’s new SME online toolkit, we hope to facilitate the widespread adoption of digital payments among SMEs, addressing the needs of the travel ecosystem and aligning with the preferences of today’s travellers,” added Jeff. 

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