Tag: customer data

Curiosity as a capability: What separates brands that collect data from brands that understand it

1 day ago

Bernard Parado

Manila, Philippines – Any company can buy new technology. Far fewer can do something much harder to copy: keep learning what their customers really need, and act on it. That was the central message of the keynote presentation, Customer-Centric Innovation: Turning Consumer Trends into Competitive Advantage,...

Amperity introduces AI agent to turn customer insights into approved actions

3 days ago

Ansherina Baes

United States – Amperity has introduced Pér, an artificial intelligence (AI) agent designed to help businesses analyse customer data, generate recommendations and move approved decisions into existing marketing and business workflows. The agent uses customer profiles built through Amperity’s identity...

RHB Bank deploys new CRM platform across branches and contact centres

4 days ago

Bernard Parado

Kuala Lumpur, Malaysia – RHB Bank has rolled out a new enterprise customer relationship management (CRM) platform from BUSINESSNEXT, supporting more than 2,800 users across the Malaysian lender’s branches and contact centres, the bank announced on 8 October 2026. The platform connects with more...

Singapore SMEs redirect AI-saved hours into growth, but data and cost hurdles slow scaling

4 days ago

Bernard Parado

Singapore – Singapore’s small and medium-sized enterprises (SMEs) are using artificial intelligence (AI) to reclaim working hours and channel them into business growth, according to a new study by Xero. The research surveyed more than 1,000 local SME decision-makers. It found that 76% of leadership...

Before the forecast fails: PH industry leaders share how retailers can predict, react, and convert without prying

1 week ago

Bernard Parado

Manila, Philippines – Retailers have never had more data about what shoppers want. But the more they know, the easier it is to cross a line customers can feel immediately, the one between a store that helps and a store that stalks. That was the focus in the panel discussion, The Power of Predictive...

APAC consumers quitting AI customer service over lack of memory, new report finds

4 weeks ago

Bernard Parado

Singapore – Seven in 10 consumers across Asia Pacific have abandoned an AI-powered customer service interaction after the system failed to recognise them or their previous history with a brand, according to new data from Twilio (NYSE: TWLO). Of those affected, 5% went further and ended their relationship...

Majority of Singaporean marketers embrace AI despite challenges in unifying customer data: report

2 years ago

Azunta Gaviola

Singapore – The majority of Singaporean marketers have now adopted artificial intelligence, with 78% of them having tested or fully implemented AI into their operations. However, satisfaction with the ability to incorporate customer data sources stands at only 21%, ranking Singapore second lowest...

Almost 50% of APAC brands do not have a central data storage for CX delivery: report

2 years ago

Brandon Yulolo

Singapore – In the realm of customer experience (CX), customer data plays a crucial role as a substantial reservoir of insights. It can be leveraged to anticipate behaviours and needs, offering valuable information to organisations about how they connect with their customers. However, brands operating...

Video Title Here: The Indonesian on-ground activation status

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Tag: customer data

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Video Title Here: The Indonesian on-ground activation status

Video Title Here: The Indonesian on-ground activation status

Video Title Here: The Indonesian on-ground activation status

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Video Title Here: The Indonesian on-ground activation status

Video Title Here: The Indonesian on-ground activation status

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