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NetDragon announces US$20m investment to AR startup Rokid, to target metaverse opportunities

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Teddy Cambosa

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6 months ago

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Hong Kong – As the primary investor in Rokid’s recent equity fundraising round, NetDragon has successfully concluded a strategic investment of US$20m. Simultaneously, the two entities have entered into a 5-year strategic partnership agreement, aiming to explore metaverse opportunities worldwide through the utilization of Rokid’s augmented reality (AR) technologies.

NetDragon specializes in expanding various internet and mobile platforms within the gaming and education sectors. The company’s global recognition for its achievements in education positions it as an expert in utilizing technology to enhance learning experiences.

Similarly, Rokid, renowned as a global leader in AR technologies, holds a distinctive position to provide comprehensive technology solutions encompassing hardware, software, and operating systems. This collaboration and investment will expedite the development of next-generation interactive user experiences, serving as the foundation for the emerging metaverse of the future.

Rokid currently enjoys support from prominent investors and industry players, including IDG, Walden, Fosun, Haitong, Temasek, and others.

Dr. Simon Leung, group vice chairman and executive director at NetDragon said, “We are excited with our investment in Rokid as we believe AR will be one of the core technologies to enable the metaverse in the years to come. We see AR becoming a key channel for users to interact in the metaverse, and will significantly broaden the number and variety of uses cases, especially in education and gaming.”

He added, “Our partnership with Rokid will open up opportunities for us to design products with a new level of user experience with the application of AR technologies, and at the same time accelerate our go-to-market for our AR-enabled product offerings.” 

Meanwhile, Misa Zhu, founder and CEO at Rokid, commented, “We are happy to have NetDragon onboard as not just our investor but also our close strategic partner going forward. As a leading unicorn in the rapidly growing AR industry, Rokid is a product-oriented platform company focusing on human-computer interaction technology with a strong track record in multiple industrial and consumer applications.”

He added, “We look forward to working with NetDragon to expand our opportunities by leveraging their knowledge and know-how in education and gaming, as well as their global sales network. We believe that the combination of NetDragon and Rokid will bring new momentum in product development and breakthrough innovation to the industry.”

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