Nearly half of large-scale enterprises employ AI to leverage key business operations: report 

by

Azunta Gaviola

-

1 year ago

Be part of the forefront of innovation and reshape the future of retail and e-commerce! Making its highly anticipated return, MARKETECH APAC and UpTech Media partners for the Retail & E-Commerce Innovation Marketing & Tech Summit Malaysia 2025, happening on 22 May 2025 at Sheraton Petaling Jaya and for the Retail &E-Commerce Innovation Marketing & Tech Summit: Philippines 2025 on 25 June 2025 at Shangri-La The Fort, Manila. Don’t miss out!

Manila, Philippines – As businesses increasingly leverage AI for key automation processes, a recent report by IBM revealed that nearly half of large-scale enterprises have already adopted AI into their business operations. 

In this report, 59% were early adopters, noting present uses of AI to accelerate and expand their investments in the said technology. It also showed the adoption of AI among surveyed companies was driven by user-friendly AI tools and the imperative to cut costs and streamline processes. 

In particular, 45% emphasised that advancements in AI tools have made them more accessible, while 42% highlighted the need to reduce costs and automate essential processes. 37% also pointed to the increasing integration of AI into standard off-the-shelf business applications.

On the other hand, IT professionals indicated that the shift is propelled by significant advancements in AI in recent years centred on solutions that are simpler to implement (43%), and the increasing prevalence of skills in data, AI, and automation (42%).

Furthermore, challenges in the adoption of AI still persist, encompassing problems in recruiting personnel, managing data, and addressing concerns.

Specifically, these prominent barriers include 33% stating limited AI skills and expertise, 25% excessive data complexity, 23% ethical concerns, 22% integration and scalability challenges with AI projects, 21% high costs, and 21% deficiency of tools for AI model development.

Moreover, generative AI introduces distinct barriers compared to traditional AI models, with the primary inhibitors identified by IT professionals at surveyed organisations not exploring or implementing generative AI being concerns over data privacy (57%), and issues related to trust and transparency (43%). 35% also note a significant inhibition due to a lack of skills for implementation.

Meanwhile, as IT professionals acknowledge the necessity for reliable and regulated AI, barriers hinder companies from effectively implementing it.

To note, 85% of IT professionals are largely in agreement that consumers are more likely to choose services from companies with transparent and ethical AI practices, and 83% of them say being able to explain how their AI reached a decision is important to their business.

Less than half of them also report that 27% are taking key steps towards trustworthy AI, like reducing bias, 37% are tracking data provenance, 41% are making sure they can explain the decisions of their AI models, and 44% are developing ethical AI policies. 

Speaking about the report, Rob Thomas, senior vice president at IBM Software, shared, “We’re seeing that the early adopters who overcame barriers to deploy AI are making further investments, proving to me that they are already experiencing the benefits from AI. More accessible AI tools, the drive for automation of key processes, and increasing amounts of AI embedded into off-the-shelf business applications are top factors driving the expansion of AI at the enterprise level.”

“We see organisations leveraging AI for use cases where I believe the technology can most quickly have a profound impact, like IT automation, digital labour, and customer care. For the 40% of companies surveyed stuck in the sandbox, I am confident 2024 will be the year of tackling and overcoming barriers to entry like the skills gap and data complexity,” concluded Rob.

 

Happening in Singapore on 19-20 February 2025, the ‘What’s NEXT in Marketing: Singapore 2025’ event presents an exceptional opportunity for marketers and industry leaders to talk about the future of marketing and drive success in the Singaporean market! Register now to secure your slot!

The NEXT Awards 2025 has come, and we’re looking for the most innovative marketing campaigns from Indonesia, the Philippines, Malaysia, Singapore and Asia Pacific. Register your interest now and be the first to know when entries open!

Share

RECENT ARTICLES

Genesys, Mitel collaborate to bring advanced AI-driven solutions to support enterprises navigate compliance, enhance CX
Government, development sectors see major decline in cyber incidents in 2024: report
Purpose-driven innovation: Anchanto’s Bely Villacruz on how tech innovators navigate the e-commerce landscape 
BT launches AI-ready ‘Global Fabric’ across Equinix data centres for enhanced cloud connectivity
GoDaddy’s new AI-powered experience solution to help SMEs establish digital presence
Ellipse 3

RELATED ARTICLES

1_Genesys, Mitel collaborate to bring advanced AI-driven solutions to support enterprises navigate compliance, enhance CX_11zon
Government, development sectors see major decline in cyber incidents in 2024 report_11zon
3_Purpose-driven innovation Anchanto’s Bely Villacruz on how tech innovators navigate the e-commerce landscape 
Ellipse 3

FEATURED ARTICLES

1_Genesys, Mitel collaborate to bring advanced AI-driven solutions to support enterprises navigate compliance, enhance CX_11zon
Government, development sectors see major decline in cyber incidents in 2024 report_11zon
3_Purpose-driven innovation Anchanto’s Bely Villacruz on how tech innovators navigate the e-commerce landscape 

Subscribe to UpTech Media Newsletter

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.