Search

Mastercard to advance China’s tourism with relaunch of ‘Priceless Beijing’ initiative

by

Azunta Gaviola

-

4 weeks ago

Are you ready to unlock the secrets to skyrocketing your e-commerce business in the hearts of Southeast Asia’s e-commerce hub? The ‘E-Commerce Marketing Series 2024’ conferences are coming to Malaysia and the Philippines starting this July! Click here to find out more!

Beijing, China – IT services and consulting firm Mastercard, in collaboration with the Beijing Municipal Bureau of Culture and Tourism, has recently announced the relaunch of a public-private partnership aimed at enhancing the country’s tourism sector: ‘Priceless Beijing.’

In this initiative, the organisations signed their third cooperation agreement since 2012, reaffirming their shared commitment to providing priceless experiences for inbound travellers to China. This was announced during a ceremony at the Zhengyici Peking Opera Theatre. 

Moreover, the said collaboration also builds upon key passion points, including culinary, entertainment, and culture. This move aims to showcase Beijing’s premier cultural assets and tourism offerings, broaden secure and trusted payment options for travellers, and establish connections between China and the global tourism sector. 

Raja Rajamannar, chief marketing and communications officer at Mastercard, said, “Connecting people to their passions, their purpose, and each other is our focus at Mastercard, and nothing bridges cultures as powerfully as travel. We are thrilled to partner with the Beijing Municipal Bureau of Culture and Tourism to relaunch Priceless Beijing, unlocking unforgettable experiences for countless future visitors to this captivating city.”

Yang Shuo, director-general at the Beijing Municipal Bureau of Culture and Tourism, also said, “These include improving the experience for travellers by updating the tourism portal website and optimising payment services across the dining, accommodation, transportation, sightseeing, shopping, entertainment, healthcare, and education sectors.”

“By partnering with Mastercard to appeal to tourist preferences for lifestyle experiences, digital communications, self-service options, and more, we look forward to further developing Beijing as a premier tourism and retail destination for travellers around the world,” Yand concluded. 

Meanwhile, Dennis Chang, executive vice president and division president for Greater China at Mastercard, further shared, “As an ancient capital that captures the essence of Chinese traditional culture, Beijing is full of vigour and vitality while remaining quaint and graceful, beckoning visitors from all over the world.” 

“In recent years, the travel environment for international inbound visitors has improved significantly, aided in part by Mastercard and the Beijing Municipal Bureau of Culture and Tourism. As innovative cooperation projects such as Priceless Beijing continue to expand, Mastercard looks forward to introducing more payment facilitation measures to offer consumers even more choices in how they pay and receive payments, helping to better connect China and the world by supporting tourism recovery,” he added.

Discover the current trends in business communication based on over 473 billion interactions. Download the free report here to stay ahead of the curve in messaging trends!
Experience history at MARKETECH APAC’s ‘Marketing Technology Awards 2024! On November 28, live in Singapore, celebrate visionaries shaping Asia-Pacific’s marketing tech across 45 categories. Join us in honouring innovation and excellence! Click here to learn more.

 

Share

RECENT ARTICLES

Progress unveils new capabilities of LoadMaster 360 to help organisations secure web applications
NetApp to boost scalability, performance for strategic cloud workloads with expanded capabilities
NCS introduces suite of AI, digital resilience solutions to boost tech adoption
CelcomDigi’s new AI experience centre to drive digital transformation, accelerate development using emerging tech
Email security awareness in SEA soars the highest amongst developing regions at 43.2%: report
Ellipse 3

RELATED ARTICLES

Progress unveils new capabilities of LoadMaster 360 to help organisations secure web applications_11zon
NetApp to boost scalability, performance for strategic cloud workloads with expanded capabilities_11zon
NCS introduces suite of AI, digital resilience solutions to boost tech adoption_11zon
Ellipse 3

FEATURED ARTICLES

Progress unveils new capabilities of LoadMaster 360 to help organisations secure web applications_11zon
NetApp to boost scalability, performance for strategic cloud workloads with expanded capabilities_11zon
NCS introduces suite of AI, digital resilience solutions to boost tech adoption_11zon

Subscribe to UpTech Media Newsletter

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.