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Infobip, China Mobile International Malaysia to drive A2P SMS business with latest collaboration

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Azunta Gaviola

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3 months ago

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Malaysia – Cloud communications platform Infobip has recently partnered with China Mobile International Malaysia, a subsidiary of China Mobile International, to bolster the customer service experience for businesses on a global scale.

In particular, this strategic move aims to enhance the application-to-person (A2P) SMS business between both parties, enabling them to offer a wide range of solutions to their customer base. 

At the same time, it also allows Infobip to leverage CMI’s extensive network resources and cloud services, providing added value to Infobip’s customers. This effort will be supported by Infobip’s expertise in AI chatbots and cutting-edge CPaaS platform.

Commenting on the partnership, Silvio Kutić, co-founder and CEO at Infobip, said, “Our partnership with CMI Malaysia allows us to jointly provide a diverse array of solutions to their customer base, backed by Infobip’s expertise in AI chatbots and cutting-edge CPaaS platform.”

“With over 800 direct connections to global telecoms, we are well-positioned to support CMI Malaysia in deeply engaging its customers by leveraging our robust Customer Data Platform, which enables refined segmentation and profiling. This partnership represents our commitment to delivering superior solutions that cater to the evolving demands of enterprise customers,” explained Silvio. 

Hew Chee Chung, managing director at CMI Malaysia, also remarked, “The partnership between Infobip and CMI Malaysia is to further strengthen the A2P SMS business between both parties, at the same time, it allows Infobip to tap into our extensive global network resources and cloud services that can be value-adding to Infobip’s customers.”

“Looking forward, we expect an increase in business collaboration opportunities that can be executed together on identified services for specific key customers both in Malaysia and globally. Adding on the partnership with Infobip will pave the way for deeper product information and expertise exchanges, including emerging technologies such as 5G, IoT, cloud, and smart platform solutions,” continued Chee. 

“Lastly, the partnership with Infobip will value added to each other’s products and services portfolio, together with our partners, to thrive in this competitive industry,” he concluded.

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