Google Cloud partners with NCSOFT to launch AI-powered player experiences

by

Brandon Yulolo

-

2 years ago

Google Cloud partners with NCSOFT to launch AI-powered player experiences

Seoul, South Korea – Google Cloud has recently announced that NCSOFT, a global game developer and publisher, will be utilising Google Cloud’s AI infrastructure to power its in-house large language model (LLM) set, VARCO LLM.

With Google Cloud’s AI features, NCSOFT will be developing an array of AI-powered game services such as dynamically generated game content, enhanced player engagement, and customer service chatbots. 

This latest collaboration builds NCSOFT’s long-standing relationship with Google Cloud, and the company has continued to steadily expand its global services and advance technology using Google Cloud solutions such as Vertex AI and BigQuery.

Previously, NCSOFT used Google Cloud Tensor Processor Units (TPUs) to develop VARCO LLM and has been training its models for the past year. By leveraging Google Cloud TPUs, NCSOFT was able to optimise performance and cost of large-scale AI training workloads.

Speaking on this partnership, Lee Yeon-soo, head of NLP Center, NCSOFT, said,  “NCSOFT has been a leader in bringing AI technology to the gaming industry for over a decade. We are committed to using AI to create new and innovative experiences for our players. We look forward to continuing our partnership with Google Cloud to further explore the potential of generative AI in games.”

Meanwhile, Jack Buser, director for games, Google Cloud, commented, “Through this partnership, NCSOFT is able to bring new kinds of immersive experiences to players, underpinned by our powerful AI infrastructure that makes it easy to train and scale VARCO LLM.”

Recognise the innovators redefining commerce at the Retail & E-commerce Excellence Awards Asia Pacific 2026! Taking place this December 2026, we celebrate the region’s most impactful retail strategies, standout e-commerce experiences, and forward-thinking leaders—submit your entries today!
Honour the women shaping the future of marketing and technology at the Empowered Women Awards 2026! This December 2026, we celebrate inspiring leaders, changemakers, and rising voices driving impact across the industry—submit your entries today!
Share

RECENT ARTICLES

HDBank taps London Stock Exchange to broaden global funding routes for Vietnamese firms
Paymentology enters Australian market to support evolving fintech, digital payments landscape
AEON360, Google Cloud collaborate on AI ecosystem to enhance retail experiences in Southeast Asia
Sumsub taps Go Digital Philippines to strengthen digital trust, AI governance across ASEAN
ITSEC Asia launches IntelliBron Aman Enterprise to expand mobile cybersecurity across Indonesia
Ellipse 3

RELATED ARTICLES

HDBank taps London Stock Exchange to broaden global funding routes for Vietnamese firms
Paymentology enters Australian market to support evolving fintech, digital payments landscape
AEON360, Google Cloud collaborate on AI ecosystem to enhance retail experiences in Southeast Asia
Ellipse 3

FEATURED ARTICLES

HDBank taps London Stock Exchange to broaden global funding routes for Vietnamese firms
Paymentology enters Australian market to support evolving fintech, digital payments landscape
AEON360, Google Cloud collaborate on AI ecosystem to enhance retail experiences in Southeast Asia

Subscribe to UpTech Media Newsletter