Google Cloud partners with NCSOFT to launch AI-powered player experiences

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Brandon Yulolo

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2 years ago

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Seoul, South Korea – Google Cloud has recently announced that NCSOFT, a global game developer and publisher, will be utilising Google Cloud’s AI infrastructure to power its in-house large language model (LLM) set, VARCO LLM.

With Google Cloud’s AI features, NCSOFT will be developing an array of AI-powered game services such as dynamically generated game content, enhanced player engagement, and customer service chatbots. 

This latest collaboration builds NCSOFT’s long-standing relationship with Google Cloud, and the company has continued to steadily expand its global services and advance technology using Google Cloud solutions such as Vertex AI and BigQuery.

Previously, NCSOFT used Google Cloud Tensor Processor Units (TPUs) to develop VARCO LLM and has been training its models for the past year. By leveraging Google Cloud TPUs, NCSOFT was able to optimise performance and cost of large-scale AI training workloads.

Speaking on this partnership, Lee Yeon-soo, head of NLP Center, NCSOFT, said,  “NCSOFT has been a leader in bringing AI technology to the gaming industry for over a decade. We are committed to using AI to create new and innovative experiences for our players. We look forward to continuing our partnership with Google Cloud to further explore the potential of generative AI in games.”

Meanwhile, Jack Buser, director for games, Google Cloud, commented, “Through this partnership, NCSOFT is able to bring new kinds of immersive experiences to players, underpinned by our powerful AI infrastructure that makes it easy to train and scale VARCO LLM.”

The NEXT Awards 2025 is here, and we’re seeking the most innovative marketing campaigns from Indonesiathe Philippines, Malaysia, Singapore and Asia Pacific. Submit your entry today and showcase your best work!
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Video Title Here: The Indonesian on-ground activation status

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Video Title Here: The Indonesian on-ground activation status

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