GCash’s lending subsidiary teams up with Lazada PH to drive business expansion, offer seller loan initiatives

by

Azunta Gaviola

-

1 year ago

The ‘What’s NEXT in Marketing 2025’ series is making waves in Singapore, the Philippines, Hong Kong, Indonesia, and Malaysia. Join us in shaping the future of marketing!

Manila, Philippines – Aiming to drive the expansion of online businesses, financial services firm GCash has recently announced its partnership with Lazada Philippines through its lending subsidiary Fuse. This collaboration builds on the company’s commitment to providing more opportunities for Filipino entrepreneurs in the digital retail space. 

For this initiative, Fuse is going to be Lazada’s first partner to fully integrate a seller loan product into the Lazada Philippines Seller Centre app. 

This effort extends the company’s reach to micro, small, and medium enterprises beyond the GCash platform and equips Lazada with the ability to offer cash loans to eligible platform sellers. 

Furthermore, it also aligns with the digital roadmap of the Bangko Sentral ng Pilipinas, which seeks to enhance the current digital payments landscape and digital financial inclusion by shifting 50% of retail transaction volumes in the country to digital.

Earlier this year, the two had already initiated the programme with a selected group of sellers and are now planning to expand their user base on the e-commerce platform in the coming months. 

Following the endeavour, Anthony Isidro, lending president and chief executive officer at Fuse, said, “As we continue to grow our presence in the micro, small, and medium enterprise (MSME) sector, which is the backbone of the Philippine economy, we are glad to be Lazada Philippines’ entrusted partner in providing their extensive network of small business owners with cash loans that are easier, safer, and more convenient.”

Benjamin Ng, head of seller financing at Lazada, also commented, “We’re excited to provide Lazada Seller Loans together with Fuse Lending, and we believe this offering will give Filipino entrepreneurs more opportunities to thrive in the digital retail space. This partnership represents an important step in our shared mission: contributing towards Sustainable Development Goal 17, expanding financial access to Filipino MSMEs, and accelerating progress in the Philippines.”

This partnership was announced at a launch ceremony in Bonifacio Global City, attended by Anthony Isidro, lending president and CEO at Fuse; Baby Aquino, chief strategy and product officer at Fuse; Kevin Yu, product head at GLoan; and Benjamin Ng, head of seller financing at Lazada.

Step into a world where creativity meets cutting-edge tech at MARKETECH APAC’s Advertising Technology Asia 2025! Coming to the Philippines on 9 September, be at the forefront of the adtech revolution—register now!
The NEXT Awards 2025 is here, and we’re seeking the most innovative marketing campaigns from Indonesiathe Philippines, Malaysia, Singapore and Asia Pacific. Submit your entry today and showcase your best work!
Share

RECENT ARTICLES

Concentrix acquires SAI Digital, expanding digital commerce, CX solutions in APAC
OutSystems appoints Muralee Kanagaratnam as regional VP for partners & alliances for APAC regional expansion
Singapore leads global AI adoption but faces shadow AI concerns
StarHub, Vectra AI introduce advanced cybersecurity solutions in Singapore
Revolut expands Google Cloud partnership to support global fintech growth
Ellipse 3

RELATED ARTICLES

Concentrix acquires SAI Digital, expanding digital commerce, CX solutions in APAC
OutSystems appoints Muralee Kanagaratnam as regional VP for partners & alliances for APAC regional expansion
Singapore leads global AI adoption but faces shadow AI concerns
Ellipse 3

FEATURED ARTICLES

Concentrix acquires SAI Digital, expanding digital commerce, CX solutions in APAC
OutSystems appoints Muralee Kanagaratnam as regional VP for partners & alliances for APAC regional expansion
Singapore leads global AI adoption but faces shadow AI concerns

Subscribe to UpTech Media Newsletter

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.

Video Title Here: The Indonesian on-ground activation status

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos.