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Amagi, Astro forge partnership to optimise broadcast operations using cloud solutions

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Azunta Gaviola

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3 weeks ago

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Kuala Lumpur, Malaysia – Amagi, a cloud-managed broadcast services firm, has recently announced a strategic partnership with Astro Malaysia Holdings Berhad, a media and entertainment company. 

Through the alliance, the companies are set to modernise systems and infrastructure for the playout and origination of their existing linear channels and playout disaster recovery capabilities, as well as move them to Amazon Web Services. 

The said deployment will assist Astro in optimising its media operations, enhancing business agility, increasing service resilience, and mitigating the risks of maintaining legacy systems.

Furthermore, the forthcoming AWS Asia Pacific (Malaysia) Region launch aligns with Astro’s broadcast transformation efforts, designed to deploy innovative media and entertainment solutions. 

Capitalising on AWS’ cloud infrastructure, unparalleled scalability, and advanced services, the company also aims to bolster in-country network infrastructure resiliency and performance, enhancing customer experiences.

In addition, Astro will further implement the Amagi CLOUDPORT channel playout platform and the Amagi MONITORING solution. The said solutions will offer enhanced operational resiliency as well as enable quicker upgrades to service capability, addressing the evolving needs of the broadcasting landscape.

Speaking about the collaboration, Mauro Di Pietro Paolo, chief technology officer at Astro, said, “As Malaysia’s leading broadcaster, Astro continues to drive innovation, and our partnership with Amagi underscores our continuous dedication to pioneering advancements in the industry.” 

“At Astro, we needed a playout platform that would align with our vision for transformation in our broadcast and media operations, have in-built disaster recovery capabilities, and provide a modernization path for our end-of-life on-premises systems. We’ve selected Amagi because of their proven track record of deploying playout systems on AWS and have demonstrated their ability to be a transformational platform,” he further emphasised. 

Srinivasan KA, co-founder and chief revenue officer at Amagi, further stated, “We are delighted to partner with Astro, one of the most innovative and forward-looking media companies in Asia, to help them achieve their cloud transformation goals. By leveraging our cloud-native solutions built on AWS’s global infrastructure, we can provide Astro with a scalable, secure, and cost-effective playout platform to support their current and future needs. This collaboration also demonstrates our commitment to empowering media companies with cutting-edge cloud technology and best-in-class service.”

Meanwhile, Pete Murray, country manager at AWS, also said, “The broadcast industry is rapidly changing, requiring broadcasters to stay competitive with increased agility, resiliency, cost efficiency, and unified workflows, which can be achieved with AWS cloud. AWS is proud to work with solutions providers like Amagi to drive the industry forward.” 

“We’re thrilled to see our long-term customer Astro continue its transformative journey to delight their customers, and with Amagi, we look forward to digitalising and advancing the future of Malaysia’s media and entertainment industry,” concluded Pete.

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