Beijing, China – IT services and consulting firm Mastercard, in collaboration with the Beijing Municipal Bureau of Culture and Tourism, has recently announced the relaunch of a public-private partnership aimed at enhancing the country’s tourism sector: ‘Priceless Beijing.’
In this initiative, the organisations signed their third cooperation agreement since 2012, reaffirming their shared commitment to providing priceless experiences for inbound travellers to China. This was announced during a ceremony at the Zhengyici Peking Opera Theatre.
Moreover, the said collaboration also builds upon key passion points, including culinary, entertainment, and culture. This move aims to showcase Beijing’s premier cultural assets and tourism offerings, broaden secure and trusted payment options for travellers, and establish connections between China and the global tourism sector.
Raja Rajamannar, chief marketing and communications officer at Mastercard, said, “Connecting people to their passions, their purpose, and each other is our focus at Mastercard, and nothing bridges cultures as powerfully as travel. We are thrilled to partner with the Beijing Municipal Bureau of Culture and Tourism to relaunch Priceless Beijing, unlocking unforgettable experiences for countless future visitors to this captivating city.”
Yang Shuo, director-general at the Beijing Municipal Bureau of Culture and Tourism, also said, “These include improving the experience for travellers by updating the tourism portal website and optimising payment services across the dining, accommodation, transportation, sightseeing, shopping, entertainment, healthcare, and education sectors.”
“By partnering with Mastercard to appeal to tourist preferences for lifestyle experiences, digital communications, self-service options, and more, we look forward to further developing Beijing as a premier tourism and retail destination for travellers around the world,” Yand concluded.
Meanwhile, Dennis Chang, executive vice president and division president for Greater China at Mastercard, further shared, “As an ancient capital that captures the essence of Chinese traditional culture, Beijing is full of vigour and vitality while remaining quaint and graceful, beckoning visitors from all over the world.”
“In recent years, the travel environment for international inbound visitors has improved significantly, aided in part by Mastercard and the Beijing Municipal Bureau of Culture and Tourism. As innovative cooperation projects such as Priceless Beijing continue to expand, Mastercard looks forward to introducing more payment facilitation measures to offer consumers even more choices in how they pay and receive payments, helping to better connect China and the world by supporting tourism recovery,” he added.
