Mumbai, India – Vonage, part of Ericsson, has announced that Broot.ai is using its application programming interfaces to support the development of its customer relationship management platform (CRM), to improve how sales and marketing teams interact with contacts globally.
The India-based provider, which focuses on AI-enabled contact management and data enrichment for B2B use cases, has incorporated the Vonage Voice API alongside local number provisioning capabilities. This integration enables users to initiate real-time calls directly within the platform, allowing communication to take place without leaving the application environment.
“Broot.ai’s mission is to remove obstacles for sales and marketing teams so they can focus on building real connections,” Mithun Waghela, Founder and Chief Product Officer at Broot.ai, commented.
“Vonage APIs allow us to deliver seamless, in-app calling and instant number provisioning, transforming the way our users engage with their customers and prospects.”
The addition of in-app calling functionality is intended to support time-sensitive campaigns by enabling users to contact prospects immediately after identification. This approach is designed to streamline follow-up processes for event participants and qualified leads, with the objective of improving response times and conversion outcomes.
“Vonage is committed to helping software innovators, like Broot.ai, create intelligent, scalable solutions for the modern enterprise–accelerating digital transformation through advanced programmable communications capabilities,” Christophe Van de Weyer, President and Head of Business Unit API at Vonage, stated.
“By bringing real-time voice and easy number management directly into CRM workflows, Vonage is enabling enterprises to connect with customers faster and more effectively around the world.”
The integration also supports the allocation of local business numbers across markets in the Asia-Pacific, Europe, and the United States, enabling organisations to establish a regional presence when engaging with customers. Centralised access to call data and performance metrics provides users with greater visibility over team activity and campaign effectiveness, supporting more informed decision-making.
The collaboration reflects ongoing efforts to embed programmable communications within enterprise software, enabling organisations to manage customer engagement more efficiently through integrated digital tools.
