In a recent exclusive interview with UpTech Media, Soliano discussed his key priorities following the initiative, which encompass accelerating the company’s growth. This will be facilitated through expanded collaborations with new merchants and deepened engagement with existing partners. 

“We are building a comprehensive Fintech Hub with a Shariah-compliant edge as Malaysia continues to emerge as a global leader in Islamic Fintech,” Soliano told UpTech Media.

“This helps merchants adopt embedded financial products with ease while addressing evolving consumer needs through frictionless payment options,” he added.

Unlocking better fintech strategies for strengthened growth

In terms of solidifying their market transformation, Soliano noted their commitment to increase adoption across all verticals, such as terminal, online, buy-now-pay-later (both conventional and Islamic), and Insure. According to him, this strategy will position Moby as the go-to platform for comprehensive payment and financial solutions. 

“This multi-vertical strategy strengthens our leadership by providing holistic offerings that cater to businesses of all sizes, supporting them across both online and offline environments,” explained Soliano. 

With his leadership at the helm, the company will prioritise data-driven marketing, highlighting personalisation and automation among key strategies to create meaningful touchpoints with customers. Each vertical will be presented using tailored use cases, showcasing Moby’s capabilities in optimising business operations.

Soliano also pointed out additional areas they aim to improve under his direction, stating, “We are enhancing our content and community strategies, positioning Moby as a key player in the Malaysian fintech ecosystem with a focus on Islamic Fintech, and engaging actively in conversations around innovation and digital finance.”

Embracing fintech developments for the future ahead

As Malaysia advances its efforts to become a global Islamic financial hub, Soliano mentioned a significant trend influencing several business operations: the Syariah-compliant finance. 

In particular, he said that consumers are increasingly searching for ethical financial solutions that complement Syariah principles such as transparent practices and equitable risk-sharing. For him, this transition offers the company an opportunity to expand by providing solutions that serve the banked and unbanked populations.

Specifically, he said, “We are committed to integrating Syariah-compliant solutions across our ecosystem, from payment gateways to embedded finance. By supporting local businesses with ethical and inclusive financial tools, we aim to build trust and drive adoption.” 

“Our strategy aligns with Malaysia’s digital economy vision, positioning us to lead as the country strengthens its foothold as a hub for Islamic fintech innovation,” he further emphasised.

As the discussion concluded, Soliano also reiterated his primary objective for the position, elaborating the company’s expectations for his new role. 

“Moby expects marketing to play a pivotal role in accelerating our growth towards the end of the financial year. The strategy relies on a low-cost, high-impact approach, using existing relationships while expanding outreach to underserved merchant segments,” shared Soliano.

“My focus is on balancing short-term successes with long-term brand development, ensuring sustainable growth across all verticals,” he ended.

The post Aryton Soliano on driving Moby Money’s data-driven marketing, consumer success in Malaysia’s Islamic fintech industry following appointment appeared first on UpTech Media.

In this joint venture, the two are set to amplify the company’s offerings by seamlessly integrating Netcore’s marketing automation platforms with VSPAGY’s managed services solutions for personalised video interactivity and AI-powered SaaS platforms. This intends to usher in a new era of innovation and value, catering to businesses looking to enhance their marketing efforts.

Moreover, the alliance aims to empower enterprises and brands by offering data-driven insights into video viewer behaviour and engagement. This facilitates the creation of more refined data-driven video campaigns, enabling the optimisation of marketing strategies and enhancing return on investment (ROI) through interactive video engagement.

Talking about the collaboration, Prabhat Kumar, founder and director at VSPAGY, said, “Our partnership with Netcore marks a significant milestone for VSPAGY and our clients. Together, we will enhance brands and enterprises to create personalised and interactive experiences, especially in a world where video is becoming a key tool for brands to connect and engage with their customers.”

Meanwhile, Kalpit Jain, CEO at Netcore Cloud, said, “In the contemporary landscape, videos have become the most sought-after form of content, demanded by people, and heavily invested by brands. With the support of Netcore Gen AI, we now possess the capabilities to extract data-driven insights. This empowers us to adopt a more targeted approach to video creation, significantly impacting ROIS through interactive video engagement.

“The collaboration with VSPAGY is a testament to our commitment to elevating the quality of video engagement, marking a new era of impactful visual storytelling,” Jain concluded.

The post VSPAGY, Netcore advance data-driven marketing and interactive customer engagement with recent collaboration appeared first on UpTech Media.