Manila, Philippines – Smart Communications, Inc., a mobile service provider in the Philippines, has recently unveiled a strategic collaboration with computer software firm Adobe and telecommunications company Amdocs.
With the alliance, the companies aim to offer a more data-driven and customer-centric approach to serve their subscribers across the country.
In particular, Smart is set to implement the Adobe Experience Platform, focusing on utilising customer insights to deliver personalised and impactful services, including real-time solutions. For this initiative, Amdocs will oversee the platform’s delivery.
Furthermore, Adobe Experience Platform (AEP), alongside enterprise solutions like Adobe Real-Time Customer Data Platform (Real-Time CDP) and Adobe Journey Optimiser, will further allow Smart to adapt to customer behaviours in real-time and deliver personalised customer experiences at scale through tailormade offerings across multiple touchpoints, including mobile applications, social media, and messaging platforms.
These generative AI capabilities, such as AI Assistant embedded within Adobe’s applications, will enable Smart to identify customer patterns and optimise customer interactions. This significantly boosts productivity and elevates the impact of marketing campaigns.
Commenting about the partnership, Anastacio ‘Boy’ R. Martirez, chief operating officer at Smart, said, “Our collaboration with Adobe and Amdocs is a significant milestone in our digital revolution roadmap to deliver amazing experiences to our customers. By leveraging industry-leading Adobe Experience Platform and Amdocs’ advanced technologies and methodologies, Smart is uniquely positioned to engage with our subscribers and serve them effectively and efficiently than ever before.”
“This world-class innovation empowers Smart to be more agile and responsive to the needs of our subscribers anytime, anywhere, strengthening our commitment to customer obsession. Put simply, our new customer experience platform is simply amazing,” added Martirez.
Shashank Sharma, senior director at Adobe Digital Experience, Korea and Southeast Asia, also shared, “Today, Adobe Experience Platform is the solution of choice for some of the world’s biggest businesses, as they look to build a single view of customers and seamlessly engage with them across channels.”
Sharma further noted, “Smart is leading the way in redefining customer experiences in the Philippine telecom industry, and we are thrilled to be a strategic partner in their incredible digital transformation journey.”
Meanwhile, Anthony Goonetilleke, group president of technology and head of strategy at Amdocs, remarked, “We are delighted to collaborate with Smart and Adobe in delivering these new capabilities so Smart can make it amazing each day for their end users.”
