Singapore – Cloudflare has appointed Christian Smith as its President of Revenue, tasking the technology industry veteran with leading its global go-to-market organisation as the company pursues further growth.
Smith brings more than 30 years of enterprise leadership experience across global sales, digital transformation and cloud innovation. In his new role, he will oversee Cloudflare’s worldwide go-to-market operations, including global sales and revenue operations.
Before joining Cloudflare, Smith was responsible for Splunk’s commercial business worldwide at Cisco, overseeing global sales, renewals, sales engineering, partnerships and strategic alliances.
He previously served as Senior Vice President and Chief Revenue Officer at Splunk, where he led its global go-to-market organisation through a transition from on-premises perpetual licensing to cloud-based and recurring revenue models. During his tenure, the company’s annual recurring revenue exceeded US$4 billion.
Cloudflare said the appointment supports its ambition to reach US$5 billion in annual recurring revenue and beyond.
“Christian has consistently proven he can lead global go-to-market organisations through periods of rapid expansion with discipline, operational rigour, and a steadfast focus on customers,” said Matthew Prince, CEO and Co-founder at Cloudflare.
“He shares our belief in Cloudflare’s mission and in the size of the opportunity in front of us. We are excited to have him on board for this next chapter,” Prince continued.
“I have long admired Cloudflare’s mission, relentless pace of innovation, and the extraordinary product engine Matthew, Michelle, and the team have built,” said Christian Smith, President of Revenue at Cloudflare.
“The market opportunity for Cloudflare is massive. Joining at such a pivotal moment in the company’s trajectory is an incredible opportunity, and I look forward to working with our global teams and customers to accelerate this momentum as we continue helping to build a better Internet,” Smith continued.
Smith succeeds Mark Anderson, who announced plans to retire from his full-time position at the end of 2026. Anderson will remain with Cloudflare in an advisory capacity through December to support the leadership transition.
“Mark has been an integral part of Cloudflare’s journey for more than six years, first as a member of our Board and then as our President of Revenue. I want to thank Mark for his leadership and for the incredible impact he has had on our team and our customers. We are grateful that he will remain as an advisor to help ensure a smooth transition as we take on this next phase of growth,” Prince said.
