Singapore – Jenius, a digital bank by Bank BTPN, has recently announced that it has partnered with Perx Technologies, aiming to transform the traditional banking experiences that are purely driven by needs and wants into a fun and game-like experience.
In this collaboration, the two will introduce concepts of gamification and instant gratification into everyday personal banking experiences through the Perx Loyalty Engagement Platform and Jenius.
This strategic move is aimed at transforming and uplifting the quintessential thought relationship a consumer has with his or her lifestyle banking needs.
Furthermore, with a diverse array of rewarding experiences, gamified savings milestones, and a personalised loyalty programme that keeps rewarding customers for their every action, the said company intends to drive positive behavioural hacks into the community, such as building a nest egg or better managing impulsive spending habits with full transparency.
Aside from those mentioned, Jenius further aims to engage its customers beyond their regular banking needs by becoming an enabler of the lifestyle choices its customers make daily.
In fact, the core of this collaboration revolves around driving maximum customer lifetime value by implementing a dynamic and rewarding loyalty programme and mobile customer journeys studded with instant gratification and gamification, allowing the bank to nudge and influence positive customer behaviour.
Speaking about the initiative, Febri Rusli, digital banking product and innovation head at Bank BTPN, said, “As a digital native bank, the app experience is paramount to Jenius’ success. By collaborating with Perx, we are able to leverage innovative technology to provide a fun, personalised, and rewarding experience across all customer touchpoints throughout their entire customer journey.”
“This is essential to create retention, engagement, and customer-first service experience, which is ultimately what sets us apart from others in the industry,” explained Febri.
Anna Gong, founder and chief executive officer at Perx Technologies, said, “In the experience economy, digitally savvy consumers expect personalised and meaningful interactions that keep them excited enough to return. We are delighted to deliver these ‘Aha moments’ in every customer journey a Jenius customer will experience going forward. We are thrilled to partner with Bank BTPN to create and deliver an engaging customer experience for everyone served by Jenius in Indonesia. “
Also commenting about the initiative, Jovin Shen, global sales director at Perx Technologies, said, “Jenius is embarking on one of the most exciting customer experience transformation projects I have seen, and delighted that Jenius chose to partner with Perx.”
